Did Beyoncé Lock in an Album of the Year Win With Her Netflix Xmas Halftime Show?

Since her unexpected visual album release in 2013, Beyoncé’s skill at viral promotion has set her apart from peers. When she agreed to perform during the NFL’s Christmas Gameday halftime show, fans assumed a new album or tour would be announced. Instead, they received a puzzling post-game Instagram video with the date “01.14.2025.” However, this performance might have served another purpose: to secure an Album of the Year Grammy for her upcoming album titled Cowboy Carter.