
Following a 10-year, $375 million contract with Fox Sports for his role as the primary analyst on NFL telecasts, Brady, who now earns more annually to commentate than he ever did playing, debuted on television to mixed reactions. His rough delivery, habitual shouting reminiscent of a huddle, overuse of the word “good” as his most colorful descriptor (to the point it seemed like a mantra or perhaps a secret phrase), bland, superficial commentary about the field action, inconsistent vocal rhythm, and all these factors left NFL fans and media critics bewildered from the moment he spoke. With Brady set to call his first Super Bowl on Feb. 9, prepare for a wave of Brady criticism, a preoccupation among die-hard NFL followers throughout the year, to go mainstream: You might soon hear your grandmother asking, “What on earth is he talking about?” It’s been a full year of intense Brady backlash.