ESPN Turns to Pharrell Williams to Launch Campaign for NBA Games on ABC (Exclusive)
A prominent sports broadcasting company is enlisting music sensation Pharrell Williams to spearhead its promotional efforts. Not only will Williams appear in the campaign, but he’s also contributing his hit song “Piece by Piece” for it. Other tracks featured throughout the campaign are “Rock Star” by N.E.R.D and “Grindin’” by Clipse. The initial advertisement is set to premiere today during ESPN’s broadcast of the NBA Paris Game between the San Antonio Spurs and Indiana Pacers.