BEAMS PLUS To Host NYC Pop-Up Shop at Noah’s Flagship
In commemoration of the label’s 25th anniversary, the pop-ups are an essential aspect of a fresh growth plan for BEAMS PLUS and other BEAMS brands on a global scale. Although BEAMS PLUS is available at retailers nationwide, until recently, BEAMS had not opened a physical store in the U.S. This strategic shift symbolizes a complete circle for the company, as it acknowledges early American fashion as one of its primary influences.