Picture for a brief instant, a realm devoid of harmful screen time limits. A place where secondary screens are cherished above all others, where swiping brings delight instead of dread. That, dear readers (or should I say followers), embodies the world showcased in The Hollywood Reporter’s first content creators power list. As traditional media, it is our responsibility to acknowledge and occasionally yield to the influence of emerging media. This compilation features approximately 50 influencers, who have been captivating us through their comedic skits, writing, production, makeup artistry, interviewing, and fashion entrepreneurship. The list showcases how these individuals, selected based on factors such as follower count, talent, relevance to Hollywood, business growth, and brand partnerships, have managed to keep our attention and the potential they hold within the industry. To us, a creator’s power isn’t solely reflected in their follower count (although at times those numbers are too staggering to ignore) but in their talent, charm, diverse ideas, and even their ability to stir controversy. Hollywood, these are the TikTokers, Instagrammers, and YouTubers you should familiarize yourself with and engage, the digital pioneers setting trends that we will inevitably follow. Although attention spans may be shorter, the reward is worth the turmoil.
