GANNI SS25 Turns Up the Volume With Aesthetic Alchemy
At the Palais de Tokyo’s Galerie Haute, during Paris Fashion Week, GANNI debuted their SS25 showcase, marking their entry into the Copenhagen brand’s Parisian fashion scene. Dubbed “The Craft,” this collection highlights GANNI’s exploration of sustainable materials and serves as a stylish reemergence of the iconic “GANNI Girl” on the Paris stage. Emphasizing responsible production, the Danish label showcased their distinctive blend of playfulness and modernity in female fashion through striking contrasts, dynamic layering, and bold patterns that announce GANNI’s presence loud and clear. In a conversation with WWD, creative director Ditte Reffstrup described the collection as having a “witchery” feel, characterized by its textile-focused magic and aesthetic tension. As Reffstrup put it, “It feels like us being witches fighting for something.