LVMH and Formula 1 Sign 10-Year Brand Partnership

LVMH, along with its Formula 1 racing program, has announced a ten-year partnership agreement focusing on enhancing the connections between LVMH’s high-end brands and the vibrant world of motorsports. The specific financial terms are kept confidential, but according to sources speaking to WWD, the total value is approximately $100 million USD.

adidas Golf and Skateboarding Team Up for ‘Rolling Links’ Collection

After the Covid pandemic, golf has gained popularity among both amateur and professional skaters looking for a change from their high-octane activities. Despite the sports being quite distinct culturally, it becomes clearer why this trend is happening when you realize that they are individual pursuits that offer an authentic platform to showcase one’s identity through personal style. adidas’s latest Rolling Links collection, a joint effort between their golf and skate departments, reflects this idea.

In FX’s ‘Social Studies,’ Social Media Is “a Lifeline and a Loaded Gun” for L.A. Teenagers

As a high school senior in America, I’ve found myself right smack in the middle of the spotlight, just like countless characters on TV dramas over the years. But here’s the twist – social media, this ubiquitous part of our lives, has cranked up the intensity of those high school dramas to new heights. It’s a whirlwind of self-doubt, anxiety, and all the other emotional turmoil that comes with growing up. It can feel like a living nightmare at times, right? But then again, is it all as bleak as it seems?