Adidas CEO Bjørn Gulden Confirms Bella Hadid Is “Still a Friend of the Brand”
Adidas’ CEO, Bjørn Gulden, has publicly apologized for the contentious advertisement campaign for the SL72 featuring Bella Hadid. During a meeting with investors to discuss earnings, adidas also revealed a 12% increase in revenue during Q2, and it was during this call that Gulden addressed the recent controversy head-on.