Nike’s .SWOOSH Teases “Low Poly” Air Max 1
Kai Cenat broke new ground by securing a significant contract with Nike, marking a transition in which streamers are now seen as equally influential as athletes, sometimes even more so, within the cultural landscape. With 10.8 million followers on Instagram and 86.5 million subscribers on Twitch, Cenat’s humorous persona and relatable style have been key factors in his widespread appeal to everyday fans.