Everything Is Denim in Diesel’s Pre-Fall 2025 Collection
As a passionate admirer, I’d say at its heart, Diesel truly embodies denim. Starting from humble beginnings in 1978, Renzo Rosso, the visionary behind this iconic Italian alternative jeans brand, kick-started his enterprise by crafting denim trousers on his mother’s sewing machine and peddling them to friends. Since then, Diesel’s design ethos has revolved around challenging, reinventing, dismantling, and redefining the essence of this classic fabric.