RedBird IMI Buys Reality TV Production Company, Adds Jeff Zucker to Board
The reality TV company, Efran Films, has changed its name to Bright North Studios following the completion of a purchase by RedBird IMI, led by Jeff Zucker and Gerry Cardinale, of the Toronto-based production label. In simpler terms, Efran Films has been renamed as Bright North Studios because Jeff Zucker and Gerry Cardinale’s company, RedBird IMI, bought the Toronto-based production company.