As a lifelong Disney enthusiast and someone who has witnessed the evolution of cinema, I must say that the impending announcement of Disney’s expanded use of AI in filmmaking has me both intrigued and concerned. The potential for AI to revolutionize storytelling is undeniable, but the fear of losing the human touch that has made Disney classics timeless lingers heavily.
In today’s world where advanced technology often appears like a sinister character in movies, it’s been rumored that a fresh plan is being considered to leverage Artificial Intelligence (AI) extensively for film and television content creation. Although Disney has already incorporated AI, this new strategy aims to broaden its application across various production aspects.
According to The Wrap, it appears that Disney is on the verge of making an announcement, and they seem particularly well-suited to incorporate Artificial Intelligence (AI). This integration isn’t limited to their movie and TV studios; it extends to their theme parks and streaming platforms as well.
It’s no secret that Disney isn’t new to AI, but with such a massive studio announcing an AI initiative, it’s bound to create a ripple effect. The artistic community might not just sit back and watch, especially if this move could lead to job losses for human creatives. In 2023, Disney downsized its workforce by letting go of 7,000 employees, and many were quick to criticize the company’s past use of controversial technology. The news suggests that this project would involve a significant number of the company’s current staff.
As reported by The Wrap, Disney’s current CEO, Bob Iger, is adopting technology wholeheartedly, likening his forward-thinking approach to that of Walt Disney when technology significantly impacted Disney’s entertainment offerings, particularly in theme parks. During his remarks at the Canva Create event earlier this year, Iger expressed this sentiment.
“Walt Disney himself was a big believer in using technology in the early days to tell better stories. And he thought that technology in the hands of a great storyteller was unbelievably powerful.
Instead of dwelling on its potential for disruption, focus on how technology can help us improve ourselves and narrate stories more effectively. This isn’t just about telling better stories, but also about reaching a larger audience.
I’ve always found myself aligned with the idea that no single generation can halt the tide of technological progress. Throughout history, humanity has consistently adapted and utilized technological advancements, rather than standing against them. Instead, we strive to harness these changes as a powerful tailwind propelling us forward, rather than a headwind hindering our journey.
The Backlash of Using AI in Film and Television
It appears that many people have experimented with AI to generate content, yielding differing outcomes. The increasing apprehension, however, lies in the possibility that large entertainment corporations may opt to use computer programs rather than human creatives to cut costs. Despite viewers frequently recognizing and voicing their disapproval, it seems that the increased use of AI in entertainment is becoming unavoidable. In recent years, several popular TV shows and films have faced criticism for utilizing AI.
Disney has utilized AI in some of their projects previously, with outcomes ranging from acceptable to exceptional. So far, the most advanced applications have been limited to specific scenes, experimental animations, or de-aging techniques. However, should Disney fully embrace AI, it’s likely that we would witness a substantial transformation within the entertainment industry as a whole.
It’s quite evident that AI technology, unfortunately, hasn’t advanced as much as we might hope. This is particularly noticeable when AI is used in movies and TV shows. Moreover, the incorporation of AI often receives criticism from both viewers and creative professionals. Whether Disney’s upcoming announcement will change this reception remains to be seen, but at present, it seems unlikely that it would be warmly welcomed by either fans or creatives.
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2024-10-27 04:37