As a seasoned gamer hailing from the Golden State, I can’t help but applaud Governor Newsom for standing by our creative talents and their rights. The digital era has brought about unprecedented advancements, yet it’s crucial that we don’t lose sight of the human touch that makes our art unique.
As a devoted admirer, I’m thrilled to share that California Governor Gavin Newsom has officially endorsed two legislative measures backed by unions, which limit the application of AI-generated likenesses of artists. This is a significant step forward in protecting the rights and integrity of performers in the digital age.
On Tuesday, Governor’s office announced that he made a significant visit to SAG-AFTRA’s Los Angeles headquarters. The purpose of his visit was to formally approve two bills – AB 2602 and AB 1836 – that the California state Senate had approved back in August. These bills were supported by SAG-AFTRA, who introduced them after incorporating AI protection provisions within their 2023 TV/theatrical contract.
As a tech enthusiast, I’d express it like this:
California is often referred to as a land of visionaries and achievers. While many dreamers flock to California, not all of them are adequately represented, Governor Newsom stated in a video posted on Drescher’s and the governor’s Instagram accounts on Tuesday. To address this issue, by signing the SAG bill, we’re ensuring that no one will surrender their name, image, and likeness to unethical individuals without proper representation or union support.
2023’s agreements, resulting from SAG-AFTRA’s strike with studios and streamers, establish key principles in state law that the union had advocated for. In the contract, the union successfully included provisions mandating employer consent from performers and a detailed explanation of intended use when employing digital replicas linked to in-person jobs or standalone ones not associated with them. Additionally, the agreement stipulates that employers must secure consent from the estates of deceased performers (or their unions if no other representatives are available) for independently created digital replicas.
On Tuesday, Drescher declared it a significant day for SAG-AFTRA members and everyone alike. She explained that this was due to the fact that the AI protections we tirelessly advocated for the previous year are now broadened by California law, thanks to the Legislature and Governor Gavin Newsom.
The union is persistently campaigning for stricter rules regarding AI-generated digital doubles and artificial entertainers. SAG-AFTRA endorsed Tennessee’s ELVIS Act, which became law in March, and is now lobbying for the approval of a federal bill called the NO FAKES Act.
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2024-09-17 21:54