On occasion, it’s not the primary event that makes a night unforgettable, but rather the build-up to it – sharing pre-party drinks, choosing your most stylish outfit, and the exhilarating feeling of anticipation. Courvoisier’s newest campaign, “Bring Your Own Courvoisier, #BYOCV,” captures this unique experience by creating an immersive film and hosting events in major cities that transform the pre-game into the main event.
Since the 18th century, this cognac brand has been kicking off festivities, even being the spirit of choice at the unveiling of the Eiffel Tower in 1889. Over time, it’s graced numerous high-end social gatherings. However, through BYOCV (Bring Your Own Courvoisier), this brand is presented in a fresh perspective, demonstrating its importance in early evening festivities and traditions.
In a captivating movie named “The Courvoisier Call“, the campaign successfully bottled up the excitement that comes with anticipation. This film was masterfully directed by Mark Anthony Green, starring Emmy Award-winning actress Karrueche Tran and stylist Bloody Osiris. Given their hectic careers, they’re often found in the limelight. The movie follows them as they pick fashionable outfits and share a Courvoisier on the rocks before stepping out.
Additionally, this mission is emphasized beyond the screen, since Courvoisier designed unique, coordinating reusable shopping bags, emblazoned with the BYOCV slogan, for customers who buy bottles at selected retailers nationwide, launching later in the year. Moreover, the brand will introduce its Courvoisier Dînatoire collection, infusing Courvoisier atmosphere into sophisticated social gatherings, inspired by French elegance. Attendees can mingle over hors d’oeuvres and drinks, and the inaugural event will take place in New York City with Karrueche serving as host.
She expressed her fondness for ‘BYOCV’, stating that it beautifully encapsulates the genuine, pre-event moments we all value. For her, each gathering is an opportunity to create unique and lasting memories, and she’s eager to host her own Dînatoire, savoring a mix of Courvoiser and lemonade – her favorite combo.
To discover when the Courvoisier Dînatoire event will visit your town, head over to courvoisier.com for detailed campaign information and regular updates on BYOCV news. If you’re interested in hosting a BYOCV Dînatoire of your own, check out the easy mix cocktail recipe that Karrueche loves, found below.
COURVOISIER + LEMONADE RECIPE:
5 parts of Courvoisier VS, 0.75 parts lemon juice, 0.5 parts simple syrup – Shake these ingredients (not the soda) well, then pour over ice into a Collins glass
Finally, top with soda and decorate with a lemon wheel as garnish
DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
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2025-06-10 21:56