It appears as though Xbox has given its best effort, yet the shift towards multi-platform strategy by the company suggests that perhaps the console battles we once knew are now concluded.
Although many critics consider it a significant triumph for consumers, former PlayStation executive Shawn Layden expresses his perspective on Xbox’s ‘approach.’
“Multiplatform is a Strategy”
In a recent conversation with Kiwi Talks, as reported by VGC, Layden discusses the present state of the gaming market and proposes that Xbox’s adoption of multiplatform could potentially address these issues.
In a world where development costs are rapidly escalating, using a multi-platform approach has become a strategic choice, according to the former executive.
Your strategy is to generate FOMO (fear of missing out) by inviting people to your platform with the promise ‘you don’t want to miss out.’ However, if your content is also accessible on multiple platforms, this tactic becomes less effective because it undermines the exclusivity you’re trying to create.
Indeed, it’s fair to say that a strong sense of “Fear of Missing Out” (FOMO) fueled the intense competition between Xbox and PlayStation during the console wars. Each platform was vying to showcase superior exclusive games, leaving players in a tough spot as they had to make a decision to stick with one or the other.
Despite appearing competitive during the 360 generation, Xbox One and Xbox Series X|S have struggled to match the excitement surrounding PlayStation exclusive titles. This may be exacerbated by the fact that Sony markets their games across various platforms, including their ventures into television and film production.
Xbox and SEGA
In essence, Layden draws a parallel between Xbox’s current situation and SEGA’s during the Dreamcast era when it failed. He states, “We’ve witnessed similar scenarios. I was part of the industry back then when SEGA moved their Dreamcast games to PlayStation 2. Later on, SEGA evolved into a software-only company, undergoing a remarkable change… Therefore, there is a historical precedent for this.”
What Has Xbox Been Doing?
Despite not leading in exclusive games, Xbox’s platform continues to excel in technical aspects. The Series X|S is often praised for its outstanding backward compatibility compared to PlayStation, and many agree that it offers superior technical performance.
Xbox’s strategy additionally focuses on making their games accessible to a larger audience. Notably, the acclaim that Xbox has received is due to their Game Pass service, which, when compared to PlayStation’s equivalent offering, appears more appealing.
The New Nature of Exclusives
It appears that, with many people criticizing the PS5 for a lack of new games, both companies now understand that it’s financially advantageous for their games to be playable across various platforms instead.
It appears that in today’s market, a common strategy is for games to initially be exclusive to a single platform for a specific period, before being made available on other systems at a later stage. For instance, Xbox has this approach with titles like Indiana Jones and the Great Circle (and potentially Starfield), while PlayStation has done so with games such as Horizon, The Last of Us, and more recently Spider-Man 2.
Amidst a challenging period for the gaming industry, marked by studio closures and job losses, many remain optimistic that this could signal a positive shift in the future.
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2025-02-04 05:13