Nielsen, Paramount Sign Multiyear Deal, Ending Contract Dispute

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Nielsen and Paramount have settled a months-long contract dispute.

The two corporations recently agreed on a long-term contract, effective immediately. Under this agreement, Nielsen will offer various rating and analytical services to Paramount Global’s collection of linear TV channels and streaming platforms. These companies had experienced disagreements since last October when their previous contract ended.

Karthik Rao, CEO of Nielsen, expressed excitement about renewing their partnership with Paramount. He praised Paramount’s leaders for creating such a robust brand in the entertainment industry. According to our reliable data, Paramount’s content and advertising tactics are performing exceptionally well across all platforms, catering to various age groups and demographics. As Paramount transitions into a modern media company, we are honored to be part of this journey, knowing that this deal will benefit everyone involved: Nielsen, Paramount, and our collective advertising partners.

George Cheeks, co-CEO of Paramount, stated, “Paramount and Nielsen are determined to shape Television’s multiplatform tomorrow for the advantage of all our partners. Karthik and his team have consistently met market demands across all platforms, and we are thrilled to renew and revitalize our partnership with a long-standing ally. The ratings victories Paramount Global achieved today are merely a glimpse of the many triumphs we anticipate as we construct this new future side by side with Nielsen.

Under the fresh agreement, Paramount has acquired several innovative services from Nielsen. These include the newly accredited “big data + panel” measurement system, ratings for ad-supported streaming platforms, and an extension of out-of-home ratings that now encompasses the entire United States (an upgrade from the previous two-thirds coverage).

After October 1, 2024, Paramount ceased utilizing Nielsen’s data, as their contract came to an end. Instead, they turned to VideoAmp, a rival ratings provider, for press releases and other reporting needs during this interval. Since then, the two companies have exchanged criticism in public statements, reflecting their ongoing disagreement.

In addition to revealing details about their latest agreement, Nielsen highlighted some recent viewing achievements by Paramount. These include an enormous viewership for the AFC Championship game on CBS (57.7 million viewers), the ongoing popularity of ‘Tracker’ on the network, and the impressive debut of ‘Landman’ on Paramount+.

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2025-02-03 21:25