Walmart Closes $2.3B Vizio Deal, Buying In to Cutthroat Streaming Game

It’s not surprising that just under a month after Amazon Prime Video switched its advertising tier to the default option for subscribers in January, their main retail competitor announced a deal to purchase TV manufacturer Vizio, led by CEO Wang, to boost their own efforts in earning connected TV ad revenue. Now, following a months-long wait for regulatory approval, this $2.3 billion deal has officially been finalized.