Berlin: French Film Giant MK2, Letterboxd Team up
The agreement, unveiled on Thursday at the European Film Market in Berlin, grants MK2+ access to monetize Letterboxd’s French user base of movie enthusiasts, which is the platform’s second most significant non-English speaking market, trailing only Brazil. According to MK2, this partnership presents opportunities for local distributors and brands that are interested in reaching out to Letterboxd’s highly engaged film-loving audience.
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The deal revealed on Thursday at the European Film Market in Berlin allows MK2+ to capitalize on Letterboxd’s French user base of cinema lovers, ranking as its second largest non-English speaking market after Brazil. MK2 states that this partnership provides opportunities for local distributors and brands aiming to connect with Letterboxd’s dedicated film audience.