
As a gamer, I’m excited about the latest SS25 collection! This time around, they’ve given a modern twist to NOAH essentials like single-breasted canvas jackets, button-down oxford shirts, and seersucker suits with built-in belts. They’ve also brought back some timeless styles such as cotton sweaters, old-school polos, boardshorts with side pockets, Shetland wool sweaters, and old granny and popcorn knits in a vibrant new color scheme. This season, there’s a strong focus on tailoring, using premium materials from top-notch mills and even incorporating recycled linen-based fabrics from Magee. To top it off, we’re seeing a continuation of NOAH’s collaboration with Barbour, merging North East style with the traditional menswear of British brand Barbour.