The PR Battle Behind ‘It Ends With Us’ Feud Escalates
Around that period, Stephanie Jones, who was the publicist for the film’s production company at the time, contacted a reporter from the Daily Mail, contrary to Baldoni’s instructions not to do so, regarding an article about the ongoing feud. The purpose was apparently to dispel any doubts about her involvement in the PR conflict, as suggested by a lawsuit filed against Jonesworks on Friday. Soon after this incident, Baldoni terminated Jones’ services and indicated his intention to follow his publicist, Jennifer Abel, to her new PR agency. This move prompted Jones to seize Abel’s phone, which contained confidential information related to Baldoni’s production company Wayfarer. This information was later used in Lively’s lawsuit against Baldoni and his PR team, alleging that they orchestrated a smear campaign, according to the lawsuit.