How Fur Is Becoming the New On-Screen Smoking

During the September Toronto International Film Festival, an activist from PETA (People for the Ethical Treatment of Animals) interrupted the premiere of Pharrell William’s animated documentary “Piece by Piece” to voice their opposition to Williams’ role as Louis Vuitton’s creative director, where he promotes fur and exotic skins. Unlike Chanel and Gucci who have stopped using fur, Louis Vuitton continues to do so, prompting the animal rights organization to express its concerns.