Amazon Doubles Down on Advertising Push in Return to TV’s Upfront Week
Amazon’s upfront presentation is scheduled for May 12th, 6:30 p.m., at The Beacon Theater in New York City. This marks a change from last year when the event took place on a Tuesday morning. Typically, Fox has its upfront presentations during Monday afternoons and evenings.
Amazon is hosting its big presentation on May 12th at 6:30 p.m., which was not the case last year when it happened on a Tuesday. Usually, Fox presents on Monday afternoons or evenings.