On a Friday morning, I read with bated breath an intriguing piece in the esteemed Italian newspaper Il Sole 24 Ore. The article hinted at exciting market speculation suggesting that the iconic Prada Group could be considering acquiring Versace – a move that would undoubtedly shake up the fashion world as we know it!
After a U.S. Federal court blocked the merger between Capri Holdings (owner of Versace) and Tapestry (which owns Coach and Kate Spade), Capri Holdings turned to Barclays for help in finding other options, according to Il Sole. It was then reported that Capri Holdings proposed a possible deal to Prada and its Citi partners about selling the brand.
Should the agreement be finalized, Versace would consider itself fortunate to become part of the Prada brand clan, which has remained robust amidst the decrease in luxury sales. Notably, when Gucci’s parent company Kering and LVMH (Louis Vuitton’s owner) reported weak results in Q4 2024, the Prada Group proudly announced a 18% increase in net revenues for the previous nine months – a growth driven by Miu Miu’s rising fame.
Nonetheless, it’s not guaranteed that Prada’s approach will have an impact on Versace. Both brands originate from Italy, but their styles are polar opposites. Versace is known for its vibrant patterns and extravagant details, while Prada has emphasized simplicity in its design philosophy, a trend that has been well-received lately.
Contrarily, Versace has faced significant setbacks due to the overall downturn in luxury sales. In November of 2025, Capri Holdings announced a 28.2% decrease in Versace’s revenue for the second fiscal quarter. The brand appears to be struggling to connect with consumers amidst fierce competition from established luxury brands like Louis Vuitton and emerging names such as Jacquemus, who have been making waves in the market.
Stay tuned to TopMob for updates on the potential sale of Versace and other fashion industry news.
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2025-01-10 19:55