Prada Invites “A Change of Tone” in Menswear for SS26

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Summary

  • Prada held its SS26 menswear show at Deposito of Fondazione Prada during Milan Fashion Week
  • Titled “A Change of Tone,” the collection shifts from power dressing to a softer, introspective tone
  • Bold color contrasts and eclectic styling permeated the range

During Milan Fashion Week, Prada revealed its Spring/Summer 2026 men’s line named “A Change of Tone.” This collection signified a purposeful transition from bold power dressing to a more thoughtful and fundamental approach. The event took place at the Deposito of Fondazione Prada, a stark, undecorated venue featuring bare concrete floors, visible beams, and natural sounds of birds and cowbells. This minimalist setting provided the perfect backdrop for a collection that emphasized tranquility, clarity, and a relaxed connection to nature.

Miuccia Prada and Raf Simons designed a collection that challenged conventional notions of masculinity in a subtle yet disruptive manner. Clean white shirts were matched with shorts cut high, creating a borderline between swimwear and undergarments. Additionally, tracksuits were worn beneath outerwear such as trench coats and jackets with rolled sleeves, reflecting the show’s theme of “unconventional harmony.” The overall style conveyed an impression of spontaneity and freedom, inspired by poetic imagery like “the lover’s lake” and “the last swim,” which were imagined scenes driven by instinct and emotion.

In this collection, color significantly enhanced the overall theme by adding a touch of softness to its message. The designs maintained their corporate structure with an emphasis on grey, navy, and monochrome shades, yet they were accentuated with bursts of vibrant colors such as cobalt blue, red, green, yellow, and violet, which brought a refreshing summer vibe. Meanwhile, softer tones like butter yellow, blush pink, and mint provided a subtle contrast. Additionally, the use of textured materials and fun details like raffia hats resembling upside-down flowerpots and boat shoes paired with tall socks contributed to a collection that felt both earthy and whimsical – as if it existed in a state between land, sky, and sun.

In essence, the Prada Spring/Summer 2026 men’s line emphasized subtlety over grandeur. Instead of designing pieces as declarative statements, they offered garments more like open-ended dialogues – items meant for wearing, reworking, and experiencing life with.

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2025-06-23 12:56