Propper Daley Merges with Bully Pulpit International

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Greg Propper’s company, Propper Daley, has been taken over by the strategic communications and public affairs agency, Bully Pulpit International.

Starting today, I’m thrilled to announce that I, along with 25 team members, am joining forces with the prestigious BPI brand. Although Propper Daley will continue its renowned philanthropy work in entertainment, this new chapter sees us integrated into BPI’s U.S. organizational structure.

The unique identity of Propper Daley remains intact within the broader group, now known as Propper Daley BPI. We’re excited to be part of an expanding family that includes recent acquisitions such as BOLDT BPI, Message House BPI, and Seven Hills BPI. The specifics of the agreement remain undisclosed for now.

Propper Daley, a social impact agency that emphasizes culture and drives change through collaborations with various entities such as brands, charities, advocacy groups, and individuals, has origins in both Los Angeles and Miami. This geographical connection led BPI to expand its operations significantly in these strategic markets. Comprising more than 350 communication, creative, assessment, and media specialists, BPI’s team spans across six countries and operates from a total of 14 offices, with a presence on both sides of the Atlantic Ocean.

A successful campaign effectively blends top-tier communication and marketing with the potency of impact, alliances, and cultural trendsetters, which is precisely what Propper Daley offers. We’re delighted to have them join our team,” said BPI president Andrew Bleeker in a statement.

Speaking as the president of our company, established in 2012, I stated: “Bringing about genuine transformation in today’s intricate environment necessitates a harmonious fusion of strategic acumen with artistic and cultural impact. It’s about uniting right-brain thinking with left-brain logic. However, the solutions are frequently compartmentalized. With BPI, we’re thrilled to present an approach that integrates all these components into cohesive, quantifiable services that mirror how change truly unfolds.

In interviews, Propper and Bleeker expressed that the deal is advantageous for both parties, particularly considering the current period of rapid changes in society, government, media, public affairs, and more. BPI’s areas of expertise, such as in-house measurement, creative media, and paid advertising, will empower Propper Daley to expand its strategies and initiatives, while BPI will benefit from Propper Daley’s culture-focused strategies, connections, and network of influential figures, change agents, and opinion leaders.

Propper Daley’s distinguished list of clients has encompassed The Clinton Foundation led by Bill, Hillary, and Chelsea Clinton, as well as The Call of Duty Endowment, Viacom, Shawn Mendes Foundation, Everytown for Gun Safety, Planned Parenthood, Conservation Lands Foundation, Best Buy, Interscope Records, Camila Cabello, Cardi B, Madonna’s Raising Malawi, Chrissy Teigen, Biden for President campaign, Hilton Hotels, John Legend, SoulCycle, The Walt Disney Company, Youth Villages, Bradley Cooper, Babylist, Steven Tyler’s Janie’s Fund, and numerous others.

Bleeker clarified that while our workspace is comparable to Greg’s, it offers a unique perspective. Being rooted in the political and public policy sectors, his firm has had a long-standing acquaintance with Greg and his team. They admire their work and wish to equip them with additional resources for greater achievements. Additionally, they are eager to incorporate Greg’s expertise and cultural impact into their clientele.

Bleeker noted that the acquisition would enable Bully Pulpit to provide clients with a unified team and coordinated campaigns. Essentially, he said, “Clients aren’t interested in overseeing eight different agencies to run an efficient campaign. Instead, we aim to establish a one-stop shop for campaign management.

Our team is composed of experts spanning various crucial areas, including politics, policy-making, cultural trends, and influence. It’s evident that change is necessary – conventional politics and media systems are flawed. Using outdated tactics won’t lead us to success; instead, we need a new approach. People from diverse perspectives are recognizing this fact, and the answer isn’t to abandon traditional methods but to blend them with contemporary trends.

Propper concurred, “The pace at which culture is evolving is remarkable,” he noted. “Culture, by its very nature, exerts the greatest influence on shaping beliefs and actions. Even with the most brilliant strategies and well-crafted communications, outstanding initiatives and activities, if you can’t impact attitudes or behaviors, your efforts will be in vain.

Propper explained that his team has been diligently working for 13 years, and with the current global situation, their work remains relevant and adaptable. However, due to being a small agency, they find it challenging to expand significantly. They aspire to do more, but the acquisition by BPI presents them with this opportunity. This partnership turned out to be an ideal fit for both parties. As Propper put it, “We’ve discussed working with others in the past, and they appreciate our unique capabilities that complement their existing operations. By continuing to cater to our clients as we have been, we can also integrate our services into theirs, leveraging their skills and resources for our mutual clients. Essentially, this collaboration allows us to pool our strengths together and present a more integrated solution.

One constant element will remain: Proper Daley’s exclusive event, “A Day of Unreasonable Conversation,” will continue to be held each year, bringing together influential thinkers and key figures from the entertainment sector.

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2025-03-06 18:25