Shondaland is advancing three key team members as it broadens its influence. Alyssa Schimel, Catherine Yan Lustro, and Seth Plattner have all been given more responsibilities in their newly appointed roles within the company established by Shonda Rhimes.
In her current position as Vice President of Marketing and Communications, Schimel is transitioning into a new role titled Vice President of Global Content Marketing, Communications, and Talent Strategy at Shondaland. Her responsibilities will expand to include not only overseeing communications and marketing for all content produced by Shondaland, but also developing strategic plans for external talent involved in Shondaland projects, as well as talent planning for the company’s executive team.
Yan Lustro has been promoted to the position of Senior Director for Global Merchandising Strategy and Experiences, broadening her responsibilities within the company. Her new duties will involve creating and overseeing strategies for consumer goods based on Shondaland Intellectual Property, as well as collaborating with partners to develop live experiences connected to the company’s content.
Shondaland is venturing into a new sector, establishing a digital media branch. This division will encompass an audiovisual production team, manage digital marketing efforts, oversee social media platforms, and govern the Shondaland website. Plattner has been appointed as the Senior Director of Digital Interaction and Content Strategy, tasked with devising and implementing strategies to boost engagement on YouTube and other platforms, as the brand aims to expand its online presence.
Shondaland’s co-presidents, Sandie Bailey and Chris DiIorio, commented on the enlarged responsibilities now assigned to Alyssa, Catherine, and Seth. This expansion mirrors Shondaland’s ongoing growth as our viewership extends worldwide. They have been instrumental in their individual departments’ success, and we are thrilled to see them taking on these new roles as we aim to provide our global audience with even more content.
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2025-04-02 22:24