As a parent who has spent countless hours searching for quality content to entertain my young ones, I am thrilled about Sony Pictures Television’s latest initiative, Kidzuko. Having grown up in the era of limited television channels and VHS tapes, I can only imagine the excitement that today’s kids will have with this vast array of content available at their fingertips.
Sony Pictures Television is looking for its next generation of viewers.
Sony’s children’s division has unveiled a YouTube platform called Kidzuko, designed for kids aged 3-8. This platform offers both kids and their parents free access to some of Sony’s children’s content. The channel, now live, showcases episodes from Sony-produced shows like Octonauts, The Creature Cases, Peter Rabbit, and Chico Bon Bon: Monkey With a Tool Belt. It also includes clips, compilation videos, educational content, tutorials on drawing characters, and other engaging features.
At Sony Pictures Television – Kids, led by Joe D’Ambrosia, there’s a strategy in place to engage with younger audiences. This usually means connecting with them on platforms they frequently use, such as YouTube, and showcasing Sony’s content to them.
Every year, the amount of time children spend watching videos on YouTube continues to increase, as stated by D’Ambrosia, executive vice president and general manager for SPT – Kids, in an interview with The Hollywood Reporter. One of the primary motivations behind launching Kidzuko is that approximately 60% of kids are more likely to find new content (IP) on YouTube. Given this fact, we understood it was crucial to establish a presence there.
Sony aims to grow Kidzuko by adding more content in the days ahead and is considering broadening the brand’s reach to Fast-streaming television channels as well as platforms such as Roblox and other popular venues for children. Given that youngsters spend approximately a quarter of their TV time on YouTube, according to Nielsen, this platform was deemed an ideal starting point.
The name “Kidzuko” emerged following market testing with both children and parents, according to D’Ambrosia. He explained that their goal was to select a unique and playful name that would be enjoyable for young children to pronounce. A variety of names were tried out for the channel, but Kidzuko stood out as the favorite due to its ability to bring smiles to kids’ faces. They chuckled and laughed when they said it, which also amused their parents.
The YouTube channel is a key aspect of our studio’s broader plan to transform popular series such as “Octonauts” and “The Creature Cases” (both available on Netflix) into international franchises. As D’Ambrosia explained to THR, our goal is to ensure that our shows can resonate globally for success. The success of “Creature Cases” and “Octonauts” can be attributed to their appeal to both children and parents, as well as their comedic elements and interactive nature that encourages role-playing. We’re always brainstorming new ideas and seeking ways to further develop the remarkable and iconic intellectual properties within the Sony library.
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2024-09-19 22:25