As a seasoned traveler who’s been lucky enough to explore some of the world’s most innovative and stylish retail spaces, I must say that the new 10 Corso Como store in Milan has truly taken my breath away! The seamless integration of fashion, art, design, and food is nothing short of genius.
10 Corso Como recently introduced a fresh store concept, metamorphosing their renowned Milan location into a versatile, stage-like setting. This innovative space effortlessly blends fashion, art, design, and culinary experiences for an immersive shopping experience.
2050+, an innovative agency with a mix of expertise, has redesigned the ground floor, including the women’s section, to offer a versatile layout that can be adjusted on the fly. This dynamic setup includes movable and adaptable elements like extendable tables and flexible clothing racks that can be controlled by winches, providing endless display options. This design allows for a diverse approach to curation.
The entire steel-covered spiral staircase links the ground floor and the first-floor areas designated for the Project Room and Gallery, maintaining the store’s overall integrated environment. Apart from providing smooth movement between levels, this architectural feature functions as a striking art piece, creating an atmosphere for the store that is both inventive and engaging.
10 Corso Como, with its adaptable design concept, has invited designers from around the world such as Jesper Eriksson, Laurids Gallée, Odd Matter, Sam Chermayeff Office, and The Back Studio, to create unique, site-specific installations. These collaborative efforts have produced custom furniture and decor pieces that highlight their innovative use of materials and daring styles, adding depth to the store’s diverse character.
The new 10 Corso Como store is now open, offering a dynamic and immersive shopping experience.
10 Corso Como
Corso Como, 10, 20154
Milano MI, Italy
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2024-09-13 09:26