Coinbase & Kraken Unveils Commercial for Bitcoin Halving

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Recently, Coinbase and Kraken, two well-known digital currency exchanges, introduced new ads focusing on the upcoming Bitcoin halving event.

Coinbase’s latest commercial highlighted Bitcoin’s increasing worth since its creation in 2009, using charts to demonstrate how the cryptocurrency’s buying power has evolved over every four-year period, represented by pizza purchasing examples.

Food for thought:
What if money was designed to get you more over time, not less?#Bitcoin

— Coinbase 🛡️ (@coinbase) April 15, 2024

In the next few days, the Bitcoin Halving event is set to take place, with great anticipation building around this significant occurrence in the cryptocurrency world. During this event, the number of new Bitcoins entering circulation will be reduced by half. Consequently, the value of Bitcoin is expected to rise, potentially influencing the overall digital asset market.

A trading platform in a business context highlights the major difference between Bitcoin and traditional currency. The question posed at the outset is, “Does Bitcoin lose value over time like regular money?” followed by a comparison of how many pizzas could be bought with each type of asset at various points in history.

“Kraken’s commercial delves into the core meaning of money and its worth, pitting the conventional paper money against Bitcoin’s distinct features.”

Bitcoin puts the power back in all our hands ✊ #seewhatcryptocanbe™

— Kraken Exchange (@krakenfx) April 15, 2024

The advertisement begins by questioning the worth of paper currency, to which it replies, “It has been suggested.” Subsequently, the commercial equates Bitcoin to digital gold, emphasizing that its value can change for numerous reasons.

Kraken notes that the worth of its coins increases with demand due to their limited supply – only 21 million exist – and the fact that they’re impossible to forge.

In addition, the ability to divide Bitcoin makes it ideal for small transactions, providing consumers with financial independence from traditional regulatory bodies. Kraken recognizes the transformative power of cryptocurrencies and facilitates Bitcoin purchases.

With each day bringing more Bitcoins buyers, its scarcity increases, boosting its worth. Moreover, Bitcoin’s ability to divide into 100 million smaller parts called Satoshis makes it adaptable for various transactions. For instance, if a Bitcoin is worth $1 million, then a Satoshi, the smallest unit, would be equivalent to just one penny.

2024 is shaping up as the year of Bitcoin and crypto. In January, the SEC approved the first Spot Bitcoin ETFs in the US, sparking a surge in Bitcoin’s prominence and value. By March, Bitcoin hit an all-time high of over $72,000.

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2024-04-15 22:44