As an analyst with a background in both the South Korean market and the blockchain industry, I find Emart24’s decision to introduce Bitcoin-themed meal boxes an intriguing development. This collaboration between a prominent convenience store chain and a local cryptocurrency exchange is yet another example of how traditional industries are embracing digital currencies in South Korea.
A notable South Korean convenience store chain, Emart24, plans to offer a Bitcoin-themed meal box as a new product available in their stores.
Based on a May 9th statement, the firm has teamed up with Bithumb, a local crypto exchange, to make the edible Bitcoin a reality.
As a crypto investor, I can tell you that by the end of this month, my partnership will provide access to 30,000 meal boxes. The price for each box is set at an affordable $4.30, which equals approximately 5,900 Korean won based on current exchange rates.
According to local news sources, the Bitcoin meal boxes come with an extra incentive: a chance to join a lottery offering 10,000 Won in Bitcoins. To take part, consumers must download the Bithumb app and input the voucher code included within the packages.
Lately, South Korean consumer brands have been increasingly involved in marketing efforts that incorporate cryptocurrencies. Meanwhile, crypto companies have implemented diverse strategies to bring cryptocurrencies closer to everyday people.
Upbit cryptocurrency exchange has partnered with notable figures in the culture sector, including K-pop stars, to establish a NFT (Non-Fungible Token) platform aimed at engaging fans worldwide.
As a crypto rewards analyst, I’d describe it this way: Prior to my current analysis, Milk – a crypto startup specializing in rewards programs – announced a strategic partnership with the prominent South Korean retailer Shinsegae Duty-Free. Together, they unveiled a groundbreaking initiative whereby customers could earn and redeem cryptocurrency-based reward points during their shopping experience.
“The latest action is a component of Bithumb’s initiative to foster cryptocurrency trading in South Korea more broadly.”
To attract new users, Bithumb exchange is providing a welcome gift of 20,000 won in Bitcoin for individuals who register using their NH Nonghyup bank accounts. If you already hold an account with NH Nonghyup Bank, don’t forget to link it to your Bithumb account to become eligible for this offer.
At this point, there’s increased attention on the country regarding the ongoing development. It has been revealed that the Justice Ministry and the Ministry of the Interior and Safety will soon hold discussions about establishing a joint unit for investigating crimes related to virtual assets.
Beginning July 19, the country will unveil its inaugural regulatory system for digital currencies. This new framework will include more severe consequences for individuals engaging in cryptocurrency market manipulation.
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2024-05-09 15:17