Roku Picks Up ‘Good Morning Football’ as NFL Readies Relaunch of Show

Roku Picks Up ‘Good Morning Football’ as NFL Readies Relaunch of Show

As a dedicated gamer and NFL fan, I couldn’t be more excited about the upcoming return of “Good Morning Football” (GMF) on July 29! This morning show has always been a staple in my daily routine, providing me with hours of football talk and analysis that keeps me connected to the game even when there aren’t any live games. I remember waking up early on weekdays just to catch the latest news and insights from Jamie Erdahl, Peter Schrager, and Kyle Brandt.


Football enthusiasts looking forward to their morning routine of sipping coffee and engaging in lengthy discussions can do so again, all while streaming the action live on NFL platforms.

The NFL Network’s revamped morning program, “Good Morning Football,” has been given a start date by the league. Commencing on July 29, the show will feature Jamie Erdahl, Peter Schrager, and Kyle Brandt as co-hosts. In addition to these familiar faces, Akbar Gbajabiamila, a former NFL defensive end, and news reporter Sherree Burruss will join the team. Schrager and Brandt are expected to divide their time between New York and Los Angeles locations.

Instead, the NFL will introduce a two-hour syndicated edition of “GMFB” titled “GMFB: Overtime” on the same day, accessible on Roku Channel. Starting in September, Fox TV stations will air this program. Sony Pictures Entertainment manages distribution for the show, with Michael Davis from Sony serving as executive producer.

In today’s world where television and media are undergoing significant transformations, David Jurenka, the senior VP and GM of NFL Media in Los Angeles, shares his concern. The question on his mind is: How can we ensure that our most successful franchises keep thriving and progressing?

In March, the NFL revealed that “Good Morning Football” would shift its filming from New York to its Los Angeles base, and was working on a syndicated edition. The NFL has been taking its time to sort out the specifics of this new show version, such as the hosts, some of whom have yet to be identified.

“Jurenka explains that having access to more resources in their L.A. studio allows them not only to keep certain talents but also to discover and nurture new ones.”

As a devoted sports fan who grew up watching my favorite teams on traditional TV, I can’t help but be excited about the recent partnership between Fox and Roku that expands football programming to new platforms and time periods. Having experienced the frustration of missing out on games due to scheduling conflicts or unavailability in certain areas, I fully appreciate the importance of accessibility and convenience in sports broadcasting.

“Flory Bramnick, Sony Pictures Television’s distribution executive VP, explains, ‘Both platforms are non-competitive for us. We aim to reach fans wherever they choose to view content. Different demographics will prefer traditional television or Roku. Our goal is to make our offerings as accessible as possible to all.’ “

Adding “Good Morning Football” to Roku’s lineup signifies a substantial growth in the sports category for the streaming service. With exclusive live deals from Formula E and Major League Baseball, as well as other sports content like “The Rich Eisen Show,” Roku is broadening its sports offerings. (GMFB will precede The Rich Eisen Show.)

As a gamer and content lead at Roku for sports, I’m thrilled to share that we anticipate creating an engaging and exhilarating experience for this upcoming show on our platform.

“Franzetta believes we have a loyal fan base who will find this appealing. Our Sports Zone is a go-to platform where we combine various partners’ content, including NFL, NBA, MLB, Formula E, and more. We aim to provide free, ad-supported programming that complements and enhances the viewer experience. With the NFL being such a popular partner and fan favorite, offering them a daily dose of NFL-focused sports talk for free is an excellent chance.”

The NFL’s revived program and distributed expansion will provide extra hours of football coverage each week, contributing to the league’s ambition to be present across various media outlets. This includes broadcast networks such as Fox, ABC, CBS, and NBC, cable channels like ESPN, and streaming platforms including Amazon (where Thursday games are streamed) and Netflix (home to the docuseries “Receiver”).

“Jurenka shares that our collection of games is extensive, yet there’s ample opportunity outside of Sundays, Thursdays, and Mondays to boost fan engagement. He believes our morning show, Good Morning Football, represents the next stage in connecting with fans and enhancing the live game experience.”

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2024-07-15 17:24