Pure and McLaren Reconnect for Fourth Collaboration

Pure and McLaren Reconnect for Fourth Collaboration

As a seasoned gamer and tech enthusiast, I’ve had my fair share of experiences with various e-scooters over the years. But let me tell you, the new Pure x McLaren MCL38 Special Edition has completely raised the bar for what an e-scooter can be.


After their third joint project in 2023, Pure Electric has unveiled another product resulting from their partnership with McLaren. Named the Pure x McLaren MCL38 Special Edition, this e-ride is influenced by the design of the 2024 Formula One racer.

Since its inception in 2018 by Adam Norris, Pure Electric has made a significant mark in the e-mobility sector with its unique design philosophy. Pure Electric’s alliance with McLaren has resulted in a fusion of Pure’s elegant designs and McLaren’s expertise in hybrid power technology. Interestingly, Norris’ familial connection to McLaren racing driver Lando Norris, who is also his son, adds an personal touch to this collaboration that resonates with their shared interests.

As someone who has been an avid fan of Formula One racing and a dedicated user of electric scooters for years, I am thrilled about the new collaboration between McLaren and Pure. Having grown up watching McLaren’s iconic racing team dominate the tracks with their sleek designs and cutting-edge technology, I can only imagine the innovative features that will be incorporated into this partnership.

As an excited fan, I’d express it this way: I’m thrilled about the innovative partnership between Pure and McLaren that dares to revolutionize the e-scooter scene! Instead of sticking to the old ways, they’ve prioritized rider experience and safety. The distinctive riding posture lets me adopt a comfortable, forward-facing stance with my feet shoulder-width apart – providing an incredibly stable and enjoyable ride!

Simultaneously, the unique riding posture distributes your weight equally between the two sides of the frame and brings down the center of gravity, resulting in exceptional stability, enhanced control, and superior safety. Additionally, the scooter subtly guides the handlebar back to its central position following a turn, minimizing steering instability and ensuring precise handling, regardless of road conditions.

The design of the MCL38 scooter prioritizes practicality above all else. It features collapsible handlebars, adjustable footpads, and a foldable steering tube, making it an impressive 70% more compact than typical electric scooters.

Check out the intricate details of the latest Pure x McLaren MCL38 Special Edition displayed above. You can purchase it directly from the official Pure website now.

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2024-07-23 16:26