As someone who has spent a good part of their life immersed in the world of fashion and pop culture, I must say, Marc Jacobs never fails to impress me with their innovative and attention-grabbing campaigns. This Fall/Winter 2024 campaign is no exception! The star-studded cast, the catchy tune, and the iconic Marc Jacobs tote bag – it’s a recipe for viral success.
Marc Jacobs is recognized for his viral marketing strategies and smart social media tactics. A quick look at the brand’s TikTok account showcases their growing proficiency in leveraging internet trends. Recently, their Fall/Winter 2024 campaign has been gaining traction online, largely due to its star-studded cast that includes Cardi B, Lil Uzi Vert, Irina Shayk, Kai Cenat, Clairo, Alex Consani, and Gabbriette.
In a video called “Marc Jacobs is…”, various stars share their unique perspectives on the brand. Gabbriette calls it “legendary”, Cardi finds it “marvelous”, Lil Uzi Vert refers to it as “love”, and so forth. The video ends with Cardi’s signature laugh, accompanied by Charli XCX’s song “360”.
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Beyond the video campaign, Marc Jacobs has started unveiling photographs from a shoot starring Cardi B. Taken by Harmony Korine and styled by Alastair McKimm, these photos depict Cardi in zebra coats and dresses, carrying the brand’s iconic tote bag. The brand plans to showcase more images of the rest of the cast as the week progresses.
See Marc Jacobs’ starry Fall/Winter 2024 campaign above.
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2024-08-02 00:56