Bitwise Acquires ETC Group to Expand into Europe

As a seasoned crypto investor with a decade-long journey under my belt, I must say that Bitwise’s acquisition of ETC Group is a game-changer. Having witnessed the rise and fall of numerous players in this volatile market, I have learned to appreciate strategic moves like this one.


In simpler terms, Bitwise Asset Management, located in the United States, has declared their purchase of ETC Group, a firm specializing in digital assets, which is situated in London.

As a seasoned investor with years of experience in the financial industry, I am always eager to learn about new opportunities that could potentially benefit my portfolio. The recent acquisition by Bitwise, marking their first entry into the European market, has certainly caught my attention. With over $4.5 billion in assets under management, it’s clear that this company is a force to be reckoned with. Although the specific terms of the deal have not been disclosed yet, I am confident that this move will bring about substantial growth for Bitwise and open new avenues for investment opportunities. As an investor, I am excited to see how this expansion unfolds and what it means for the future of the European market.

We’re thrilled to announce that we’ve taken over ETC Group, a renowned digital asset manager based in London, creators of Europe’s largest physical Bitcoin Exchange Traded Product (BTCE). This acquisition expands our cutting-edge range of crypto products and gives Bitwise clients opportunities to tap into global markets.— Bitwise (@BitwiseInvest) August 19, 2024

Expanding into the European Market

Established in 2019, the ETC Group provides a range of cryptocurrency offerings across Europe, such as Exchange-Traded Products (ETPs) linked to Bitcoin, Ethereum with staking options, Solana, and XRP.

The firm manages over a billion dollars worth of assets and is recognized for providing some of the continent’s most frequently traded physically-backed Bitcoin Exchange Traded Products (ETPs). Following the takeover, these items will bear the Bitwise brand.

Under this agreement, Bitwise aims to extend its reach beyond the American market. As per Bitwise CEO Hunter Horsley, this acquisition will empower the company to cater to European investors, provide global perspectives, and broaden their product offerings. This strategic move aligns with a common practice among companies, who often choose to buy established businesses instead of starting fresh ones from the ground up.

As an analyst, I’ve observed an impressive growth trajectory for Bitwise since 2023. Earlier this year, we debuted our first Spot Bitcoin Exchange-Traded Fund (ETF), which garnered over $2 billion in investments in a relatively short span of time. Fast forward to July, and we rolled out a Spot Ethereum ETF that amassed more than $300 million in assets within just a few weeks.

Through the takeover of ETC Group, Bitwise now has a stronger ability to provide a broader range of cryptocurrency investment options to investors in both the United States and Europe.

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2024-08-19 17:41