Bukele on Bitcoin: ‘It gave us branding, investment, and tourism’

As a researcher with extensive experience in global economics and digital currencies, I find El Salvador’s decision to adopt Bitcoin as legal tender intriguing. While I understand the concerns raised by critics about volatility and financial stability, I believe that President Bukele is treading boldly on the path of economic innovation.


In a defense of El Salvador’s pioneering move, President Nayib Bukele highlighted that adopting Bitcoin as legal tender would enhance the country’s international standing and provide numerous economic prospects.

During an interview with Time Magazine, Bukele emphasized the advantages that Bitcoin (BTC) holds for El Salvador, even amidst general doubt and low local usage.

Bukele said Bitcoin not only “gave us branding,” ” the embrace of a digital economy helped boost tourism and spur investments. The interview comes three years after making El Salvador the first country in the world to embrace Bitcoin officially. 

President Bukele, often labeled as the “world’s coolest dictator” by Time Magazine, has sparked significant debate in international policy circles. Fewer than 12% of Salvadorans have engaged in a single Bitcoin transaction, as reported by Time, yet the President emphasizes that his main objective is to elevate El Salvador on the global stage.

As per the latest updates, the nation’s current Bitcoin holdings are valued around $352,300,000, equivalent to about 5,851 Bitcoins as we speak.

El Salvador and Bitcoin

In September 2021, El Salvador gained worldwide attention by being the initial country to officially accept Bitcoin as a form of currency. This decision, spearheaded by Bukele, was aimed at enhancing financial inclusivity within a nation where about 70% of the population do not have access to traditional banking facilities.

As a crypto investor, I’ve noticed that the government launched the Chivo Wallet – their official cryptocurrency app. They offered citizens like me $30 in free Bitcoin just for downloading and using the app. However, despite these attractive incentives, widespread usage remained limited. Many early users, including myself, utilized the initial bonus but didn’t engage in subsequent transactions, suggesting that they might not have found the app as useful or engaging as initially anticipated.

The rationale behind El Salvador’s Bitcoin adoption was multifaceted. One primary motivation was to provide financial services to the unbanked population and reduce the cost of remittances, which are vital to the Salvadoran economy. 

In a nation where conventional banking systems may not always be reachable, Bitcoin, notably via the Lightning Network, strives to make transactions swifter and less costly. Nevertheless, its implementation has encountered substantial hurdles, such as technical difficulties with the Chivo Wallet and widespread doubt among the public.

Critics of Bukele 

Critics, such as the World Bank and the International Monetary Fund, along with other financial experts, have voiced worries over El Salvador’s decision to embrace Bitcoin due to concerns about Bitcoin’s unpredictable nature and possible effects on financial security.

Regardless of the cautions given, President Bukele persisted with his Bitcoin endeavor, considering it a daring move for economic progress and financial self-reliance.

Despite facing criticism, Bukele stood firm, regarding Bitcoin as a crucial piece in his overall plan to draw international investment and stimulate tourism.

Essentially, this strategy proved successful. As stated by lobbyist Damian Merlo in an interview with Time magazine, the Bitcoin gambling venture was profitable.

“Instead of shelling out millions to a PR agency for a rebranding campaign, we simply embraced Bitcoin, which we’ve dubbed as ‘The Great Adoption.’ It was a stroke of genius.”

Damian Merlo. 

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2024-08-29 21:44