“In Our Kamala Era”: Taylor Swift Ads Launch After Her Endorsement

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“In Our Kamala Era”: Taylor Swift Ads Launch After Her Endorsement

As a seasoned gamer with a penchant for politics and pop culture, I can’t help but feel like I’ve just leveled up to the max in this real-life game we call life! Taylor Swift, a figure who has soundtracked many of our lives over the past decade, has now taken center stage in the 2024 U.S. Presidential race.

Taylor Swift is in her Kamala era.

On Friday, the popular singer-songwriter’s signature phrase was displayed prominently on digital billboards in New York City’s Times Square and the Las Vegas Strip as part of a promotional campaign by the Democratic National Committee. The initiative was driven by her endorsement of Vice President Kamala Harris and her running mate, Tim Walz.

After Taylor Swift endorsed Kamala Harris during the debate between the 2024 presidential candidates Harris and Donald Trump on Tuesday night, eye-catching advertisements appeared with the slogans “We’re In Our Kamala Era!” and “A New Way Forward… Are You Ready?” The latter slogan is a nod to Swift’s song from her album Reputation. These messages were displayed prominently on numerous towering digital billboards.

With Taylor Swift expressing her backing for the U.S. presidential election, the Harris campaign has wholeheartedly welcomed the Grammy-winning artist’s endorsement, as this development has significantly shifted the landscape of their campaign. Prior to Swift’s announcement, the Harris campaign site offered friendship bracelets featuring Harris and Walz for $20. These bracelets sold out rapidly following the endorsement, prompting the campaign to place additional orders. Now, they are available once more for pre-order, with each purchase benefiting the Harris Victory Fund.

Swift’s unexpected endorsement, which resulted in a surge of 337,826 people visiting Vote.gov registration sites overnight, caught fans and voters off guard when the self-proclaimed “Childless Cat Lady” (a playful dig at Trump’s running mate J.D. Vance) expressed her opinions shortly after Harris and Trump departed the ABC debate stage.

However, for those organizing Swifties For Kamala – a movement dedicated to electing Harris – Swift’s timing was impeccable. “We had always believed Taylor would endorse at the opportune moment, as we were certain her beliefs mirrored Harris and our community,” the coalition commented after her endorsement. “We are thrilled about the energy she will add to this campaign.

Just like Beyoncé quickly endorsed Harris’s request to incorporate her “Freedom” song from the album “Lemonade” into her presidential campaign, Swift promptly agreed to the proposal made to her fans, known as the “Swifties”. The marketing strategy was finalized on Wednesday in order to air the advertisements by the weekend, with less than two months remaining before Election Day.

Beyond just sharing her Instagram post with her massive following of 283 million users, the locations chosen for Taylor Swift’s advertisements happen to be among the most popular tourist destinations within the nation.

In a statement to The Hollywood Reporter on Friday, DNC Communications Director Rosemary Boeglin emphasized the importance of distinguishing between Vice President Harris’ New Way Forward and former President Trump’s Project 2025 agenda, which threatens reproductive rights and favors the economy at the expense of working families. She encouraged voters to act swiftly by visiting IWillVote.com for information on how, where, and when to cast their ballots in this election, marking a shift towards the Kamala era.

In her social media message, Swift encouraged her followers to cast their ballots. The advertisements guide voters on how to do so at IWillVote.com.

If you haven’t done it yet, now is an excellent opportunity to delve into the matters at hand and understand where each candidate stands on issues that are most significant to you. I personally support @kamalaharris as she is a strong advocate for the causes I feel deserve a fierce champion. To me, she appears to be a competent leader with a steady hand, and I believe we can achieve greater things in this country by being guided by tranquility rather than turmoil. I was incredibly moved by her choice of running mate @timwalz, who has been a long-standing ally for LGBTQ+ rights, IVF, and a woman’s right to make decisions about her own body.

Taylor Swift decided to make her political stance public following a recent occurrence of a deepfake video, produced using AI, that misrepresented her as endorsing Trump. In reaction to her backing the Democratic presidential candidate, Trump said on Fox & Friends, “I wasn’t a fan of Taylor Swift… but she’s a liberal individual. She usually supports Democrats, and she might face consequences for it in the marketplace.

The Swift ads represent a fresh strategy by the Harris campaign aimed at capturing youth votes. This strategic shift follows the “Brat” summer that Vice President Harris had, and it all started when Charli XCX, a famous artist from the Brat genre, announced on social media that “kamala IS brat.” In response, the official website of Harris’ presidential campaign on X platform changed its banner from Biden-Harris to “kamala hq,” aligning with the “Brat” theme.

Supporting Harris and upholding democracy, particularly women’s rights, holds great significance for Charli. This summer, her backing has turned into a popular meme trend. She is eager to contribute in any way she can to ensure that democracy never falters permanently.

Over the past seven days, the Democratic National Committee (DNC) has been flying airplanes over several universities. These planes displayed messages urging college football fans to “tackle” Trump and introduced Project 2025. Interestingly, they specifically targeted Philadelphia, Pennsylvania campuses on the day of the debate.

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2024-09-13 13:25