New NFT attack: Why the SEC issued a $750k fine and what does a restaurant have to do with it

As a seasoned analyst with over two decades of experience in the financial industry, I’ve seen my fair share of regulatory battles and market turbulence. The recent case involving Flyfish Club and the U.S. SEC is yet another example of the ongoing tussle between regulators and innovative technologies like NFTs.


The American eatery, Flyfish Club, has reached a settlement deal with the U.S. Securities and Exchange Commission (SEC) over allegations that it illegally offered cryptocurrency security tokens.

The Flyfish Club is set to incur a penalty of $750,000 as per SEC regulations, due to their activity between August 2021 and May 2022 where they sold approximately 1,600 NFTs to investors. These tokens were marketed as a unique way for investors to gain access to the club’s membership.

As reported by the regulatory body, the project generated approximately $14.8 million in revenue. This money was earmarked for the development and debut of an exclusive restaurant, Flyfish Club, which caters solely to its members. It’s also worth noting that 42% of investors acquired multiple NFTs, despite the fact that just one token is required to gain club membership.

As a researcher, I found that Flyfish actively marketed their Non-Fungible Tokens (NFTs), positioning them as potential investment opportunities. This marketing strategy seemed to create an expectation among investors that they would see returns from the efforts put forth by Flyfish.

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Why the SEC is interested

According to the regulatory body, these Non-Fungible Tokens (NFTs) are subject to federal securities regulations since their owners have the ability to sell them for a profit and potentially generate income through rental agreements.

According to their findings, the agency asserted that Flyfish Club breached Sections 5(a) and 5(c) of the Securities Act of 1933 because they didn’t register their collectible tokens as securities. The SEC’s directive mandates Flyfish Club to pay a fine of $750,000 in civil penalties and to destroy all NFTs in their possession within ten days.

Yet, not every Securities and Exchange Commission (SEC) official shares this viewpoint. Previous SEC representatives Hester Peirce and Mark Uyeda contend that the Flyfish Club’s Non-Fungible Tokens (NFTs) should be classified as utility tokens rather than securities. They argue these NFTs were designed to offer unique dining privileges, not for speculative investment purposes. Consequently, Peirce and Uyeda express their apprehension that the SEC’s intervention might make it harder for NFT holders to transfer or resell their tokens due to potential increased complexity.

Neglecting to properly address cryptocurrencies through a sequence of incorrect and excessive legal actions has had, and is still having, significant adverse effects.

As a researcher, I’m highlighting the point that Non-Fungible Tokens (NFTs) serve as a novel avenue for culinary masters and creative artists to capitalize on their talents and offer one-of-a-kind experiences. It’s crucial that overly stringent regulatory interpretations don’t hinder this innovative potential.

SEC scares NFT industry

Back in August, the Securities and Exchange Commission (SEC) warned OpenSea with the possibility of filing a lawsuit, claiming that the digital collectibles traded on their platform could be classified as securities.

In response to the SEC’s Wells notice, OpenSea CEO Devin Finzer described it as “regulatory warning signals” that are entering uncharted waters. He expressed concern that such a move might inadvertently discourage creators of NFTs from producing digital artwork.

OpenSea has been issued a Wells notice by the Securities and Exchange Commission (SEC), suggesting potential legal action, as they suspect Non-Fungible Tokens (NFTs) on our platform could be classified as securities.

We’re taken aback by the SEC’s broad approach targeting creators and artists. However, we are prepared to take a firm stance and defend ourselves.

Cryptocurrencies have historically been associated with artistic innovation and creativity, and we remain committed to upholding this legacy.

— Devin Finzer (dfinzer.eth) (@dfinzer) August 28, 2024

According to Finzer, the firm intends to safeguard the intellectual property rights of digital artists and has allocated a sum of $5 million to reimburse any NFT creators facing potential legal disputes with regulatory bodies for similar issues.

Politicizing the SEC’s approach

While the SEC is still under scrutiny from the crypto community and U.S. legislators, it initiated investigations concerning Non-Fungible Tokens (NFTs) in 2022. The agency accused a media firm based in Los Angeles of selling unregistered securities through NFTs, leading to a $6 million settlement.

Following the recent incidents of harassment, as an analyst, I find myself compelled to express my forthcoming involvement in a hearing arranged by the U.S. House Subcommittee on Digital Assets, Fintech, and Inclusion. Entitled “Dazed and Confused: Unraveling the SEC’s Controversial Approach to Digital Assets,” this hearing aims to scrutinize and address concerns surrounding the alleged politicization in the Securities and Exchange Commission’s (SEC) handling of digital assets.

As a researcher, I found that during his time on the panel, SEC Chairman Gary Gensler placed emphasis on pursuing an enforcement and regulatory agenda which, from my perspective, seemed to have negative impacts on the digital asset ecosystem.

During Chair Gensler’s term, the Securities and Exchange Commission (SEC) hasn’t issued any specific instructions about how they decide if a digital asset fits the classification of a security. Instead, Chair Gensler and the SEC have expressed their views in public statements.

They cited inconsistencies with SEC Chair’s position on digital assets as securities under the Howey test and disagreements among commissioners.

On September 18th, it is anticipated that Dan Gallagher, a previous SEC Commissioner, and Michael Liftick, a former SEC legal advisor, will appear as witnesses.

Coinbase joins the fight against the SEC

In September, Coinbase established the advocacy group Stand With Crypto and initiated a Legal Defense Fund aimed at shielding Non-Fungible Token (NFT) endeavors from potential legal challenges.

Today, we’re rallying our defenses to safeguard an essential segment of the crypto world. Together with OpenSea and a16zcrypto, we’re establishing a $6 million legal defense fund for creators of NFTs. Now, artists can boldly challenge unjust actions from the SEC. For more information, please check out our website.

— Stand With Crypto🛡️ (@standwithcrypto) September 13, 2024

On September 13th, Stand With Crypto declared the establishment of a $6 million investment fund, with notable venture capital firm Andreessen Horowitz (a16z) and leading NFT marketplace OpenSea among its backers.

Distinguished law firms such as Fenwick & West LLP, Goodwin Procter LLP, and Latham & Watkins LLP have pledged their legal expertise to individuals operating within the blockchain and NFT sector. As mentioned in the announcement, a16z has contributed $1 million, while OpenSea has donated an impressive $5 million to the Creator Legal Defense Fund.

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2024-09-17 18:10