As a seasoned gamer who has spent countless hours binge-watching videos on YouTube, I am thrilled about their upcoming revamp of the connected TV app. The new features, such as the “immersive previews” and the ability for creators to organize shows around episodes and seasons, will significantly enhance my viewing experience. It’s like stepping into a Netflix or Max environment right within YouTube!
YouTube intends to significantly upgrade its connected TV application, incorporating fresh features and a complete overhaul in design, as a strategy to maintain its dominance in the streaming market against competitors such as Netflix, HBO Max, and Disney+.
The company announced its plans at a Made on YouTube event in New York Wednesday.
The revised TV application offers several upgraded functions, one of which might revolutionize video classification for certain content creators. This is achieved by providing them the ability to sort videos according to episodes and seasons, much like what subscribers are accustomed to finding on streaming video services.
YouTube is introducing something they’ve named “immersive previews,” which are like movie trailers for videos, that start playing automatically when you visit a creator’s page.
During an interview with The Hollywood Reporter, Christian Oestlien, YouTube’s VP of product management, stated that when they introduced Primetime Channels within their main app, a key focus was to provide an engaging and immersive experience for viewers who search for shows like ‘House of the Dragon’. This should allow them to browse by season and episode on the channel page. Interestingly, many YouTube creators are adopting this format as well, producing content in segments lasting 20 to 40 minutes with an overall story arc and multiple episodes. To facilitate this, YouTube is offering tools for creators to create ‘Creator Show Pages’. This means that if you’re a fan of Michelle Khare, you can visit her channel page and enjoy a binge-worthy episodic experience similar to traditional TV.
The outcome is that the creator pages now have a similar appearance and atmosphere to a show page you might encounter on Netflix or Hulu, providing a more engaging and streamlined user experience.
“There’s a lot of best practices in the space, in terms of, like, what is visually really appealing,” Oestlien adds. “But fundamentally, what we’re trying to do is make sure that we’re ultimately delivering results for creators and helping them achieve the vision of what they expect for their programming in the living room.”
According to Khare, the changes are meaningful.
As a content creator, it’s within our power to produce excellent content. However, seeing our work presented so elegantly in this platform makes us more competitive with major streaming services,” she says to THR. “Viewing the mockups is similar to what some people might feel when they see themselves on a movie poster for the first time or on a billboard as part of a theatrical release.
She explains that this method is an excellent means for both the audience and the creator to connect, similar to browsing on other streaming platforms. When you watch a single episode, the entire season becomes visible, enticing the viewer to continue watching or even download the whole season before a flight for later viewing.
YouTube plans to introduce some new features aimed at assisting content creators in expanding their businesses. For instance, they will make it easier for users to subscribe by making the subscribe button more noticeable on the TV app during video playback. Additionally, a tool that creates QR codes from links found in video descriptions is also being developed.
This modification on YouTube is expected to increase the number of subscribers for content creators, while also encouraging user interaction as they make use of the QR code feature.
As a gamer, I’m excited to hear that YouTube is planning to roll out some cool features this year! Immersive previews, QR code links for easier sharing, and a new subscribe functionality are all on the horizon. Starting from 2025, we can also expect the episodic and season functionalities to gradually be introduced. Can’t wait to see these changes unfold!
As a gamer, it’s clear to me that YouTube’s rise as a significant television platform holds immense value for creators. It empowers them to strategize their content with the same seriousness as traditional media, considering programming, community engagement, and investment strategies. This platform helps them foster a dedicated fan base, boosting their business significantly, both on YouTube and beyond.
And to be certain, YouTube on the TV has become a very big business.
Based on the Nielsen Gauge report, YouTube claimed a significant 10.6% share of television viewing via connected devices in August, outpacing Netflix’s 7.9%, while Amazon Prime Video trailed behind with 3.1%. The remaining contenders accounted for less than 3%.
According to YouTube, there’s been a 30% year-on-year increase in creators who primarily earn their income from television, and over the past three years, the number of top creators with most of their views coming from TV screens has grown more than four times. This growth can be attributed not only to YouTube’s presence in living rooms, but also to the higher ad rates advertisers are willing to pay for reaching consumers through television.
However, this transformation isn’t just about functionality; it brings a sense of sophistication, making the app feel more exclusive, yet staying authentic to YouTube’s unique essence.
Growing up, I spent a lot of time watching my preferred shows on TV with both family and friends, creating a shared living room experience. As such, Khare explains, when someone settles in for a TV show, there’s often an assumption of high-quality content.
According to Oestlien, YouTube listened carefully to creators’ concerns while creating their latest app, a project they’ve been working on for several years.
He mentions that many users often share with him informally that their main way of using YouTube is through larger screens. As both a consumer and a creator, they express their desires regarding the kind of experience they expect. Essentially, they’re asking for improvements to make the creator experience on TV more premium and appealing for new content creators. This is reflected in many of the recent changes you see.
He goes on to say, “For instance, introducing Short videos into the living room was an uncertainty. Creators were keen to see if this could thrive, as they had observed growth in that space. Many creators who focus on Shorts desired to bring this experience into homes to connect with their audiences. Consequently, we’ve put significant effort into ensuring Shorts is a fantastic experience within the living room, and the response has been very positive.
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2024-09-18 17:57