As a seasoned moviegoer with over three decades of cinematic adventures under my belt, I can’t help but feel a mix of excitement and trepidation as I witness Hollywood’s gradual embrace of artificial intelligence. The recent deal between Lionsgate and Runway is yet another step in this direction, one that promises to revolutionize the way movies are made while potentially threatening the very essence of human creativity.
In the face of Hollywood’s ongoing exploration with artificial intelligence, one prominent studio, Lionsgate, has chosen to dive headfirst into these creatively complex waters. Struggling in the box office by 2024, Lionsgate recently signed an agreement to integrate AI into their filmmaking operations. The innovative AI solution from Runway is designed to boost efficiency and reduce costs, and it will leverage some of the studio’s most successful franchises, such as John Wick, for this purpose.
According to The Hollywood Reporter, Lionsgate has entered into an agreement with AI company Runway to integrate artificial intelligence into their creative workflow. This move is aimed at taking advantage of advancing technology to make movie production simpler and more affordable. The AI will be tailored to suit Lionsgate’s unique collection of film and TV content, drawing insights from movies such as “John Wick” and “The Hunger Games,” among others, to discover the most effective methods for streamlining their processes. In a statement, Lionsgate vice chair Michael Burns hinted at the deal’s financial benefits, suggesting it was made to reduce costs and boost studio earnings.
As a cinema enthusiast, I’m thrilled to announce that Runway is the innovative, top-tier collaborator we’ve been seeking. They will guide us in leveraging Artificial Intelligence to pioneer efficient, cost-effective content creation methods. Our filmmakers are already buzzing with anticipation over how AI could revolutionize their preproduction and postproduction workflows. For us, AI is not a replacement but an augmentation, enhancement, and supplement to our existing operations – a powerful tool to take our cinematic ventures to new heights!
Runway’s founder and chief executive, Cristóbal Valenzuela, spoke about the Lionsgate deal, indicating that the AI technology would aid the studio and its filmmakers in bringing their narratives to fruition.
Our mission is to provide artists, creators, and studios with top-tier, powerful tools that streamline their processes and foster innovative methods for storytelling. As technology has always been intertwined with art’s evolution, these innovative models are an extension of our commitment to develop transformative platforms for artistic and creative self-expression. We believe the most captivating tales are yet to be shared. Lionsgate boasts a highly imaginative team and a clear understanding of how AI can aid their projects – we’re thrilled to assist in making their vision a reality.
AI Is Slowly Making Its Way Through Hollywood
As a movie enthusiast, I’ve noticed that even though actors, writers, and all sorts of talents staged a strike recently, it appears AI is set to join the filmmaking world. The question is how, or if it will make an on-screen appearance, but some recent projects have already used AI as a creative aid. For instance, Marvel Studios’ “Secret Invasion” made headlines for generating its opening title sequence using AI, which stirred quite a reaction from many (including artists). Similarly, the critically-acclaimed found footage horror film “Late Night with the Devil” caused controversy due to its brief use of AI art. For some, these small uses of AI in movie creation might not seem significant, but without proper industry guidelines, it could lead to potentially harmful consequences.
Guillermo del Toro, one of today’s most renowned directors, has voiced his opinions on AI, noting that it currently produces “reasonably engaging screen savers” – a sentiment that rings true given the limitations of current AI art. Upon closer inspection, AI-generated videos are particularly unappealing and indicate that the technology is far from reaching the level of genuine filmmaking. While fans may enjoy creating art featuring their favorite characters using AI, there’s growing unease about the potential for AI to play a significant role in the industry.
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2024-09-19 00:34