As a seasoned gamer with decades of navigating through virtual worlds and real-life fashion scenes under my belt, I must say that SUNNEI’s Spring 2025 show was a breath of fresh air. Having attended countless runway shows where models strut down the catwalk in predictable attire, it was invigorating to witness a brand like SUNNEI take risks and challenge the norms of fashion.
Simone Rizzo and Loris Messina have a history of choosing riskier options, based on their SUNNEI Spring 2025 show notes. Earlier designs from this daring duo saw models crowd-surfing among spectators, receiving live ratings from the front row, broadcasting their private thoughts over loudspeakers – all aimed at grabbing maximum attention. However, for their upcoming season, the brand decided to focus inward, aiming to understand and define more clearly what they represent as they approach their 10th anniversary.
Over the past ten years, time seems to have stretched out like taffy, making it feel as if we’ve lived a century instead. The flow of time now appears distorted, and I’d like to share this unique perspective with you all. This season, we invite our guests to experience a different perception of time – an interaction that transcends the traditional understanding of time.
On a Friday in Milan, the most significant “daring move” the brand made was holding its show on two levels, a subtle retreat from the sensational performances that characterized past events. The SUNNEI models, all noticeably older than their counterparts on neighboring runways, embodied the label’s timeless approach. Their clothing, labeled as “smart wear,” was vibrant and daring, featuring eccentric colors, aristocratic stripes, and audacious dimensions that dominated the style of many pieces in the collection. The contrasting presentation certainly sparked thoughtful discussions. Why not sport a bold mesh long-sleeve in your seventies? The SUNNEI models carried off this look with confidence and edge.
At first, Rizzo and Messina intended to employ artificial intelligence to create a visually striking dystopian setting for their characters, but they were disillusioned by the technology’s results. As an alternative, Messina turned to her mother, Marlyéne Fantoni, to dig up her artworks from the ’80s to establish the brand’s distinctive illustrative style. It’s worth mentioning that scarves adorned with these designs are now readily accessible for purchase on the company’s official website.
together, they designed four unique shoe styles characterized by striking double-sole designs.
The original fashion brand from Milan, known for its unconventional style, is questioning if it can tone down its wild side and mature. The designers seem to be embracing this challenge, as suggested by their recent show which hinted at a more refined approach. However, SUNNEI’s essence wouldn’t be the same without a touch of madness, but after a decade of chaos, it appears the label is entering a more mature phase in its existence.
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2024-09-21 00:56