As an analyst with over two decades of experience in the tech and finance industries, I’ve seen my fair share of digital advertising platforms come and go. However, AdEx Network stands out as one that truly addresses the long-standing issues of ad fraud and user privacy in this lucrative yet problematic sector.
Innovation in digital advertising is nothing new, with a constant stream of new startups looking to make an impact in this extremely lucrative industry. Yet for all of the new ideas, two persistent problems remain – the issues of ad fraud and user privacy.
The AdEx Network is striving to resolve its primary issues by offering a more streamlined, transparent, and privacy-conscious platform. This platform promises the results advertisers desire, all while empowering ordinary internet users with greater control over the ads they encounter.
The core of this platform lies in AdEx’s proprietary ADX cryptocurrency, a distinctive digital token that strikes a harmonious balance among the various players within its advertising network.
As an analyst, I find myself delving into the dynamic world of AdEx, a venture that emerged in 2017 with a vision to revolutionize the online advertising landscape. At its core, AdEx aims to ensure transparency and respect user privacy, while simultaneously eliminating unnecessary costs associated with intermediaries and devising innovative strategies to combat ad click fraud.
Through a significant change, AdEx has evolved from a conventional ad exchange into a demand-side platform, specializing in the delivery of programmatic ads tailored for Web3 advertisers. Essentially, this means that companies operating within the Web3 ecosystem can target audiences who are still using Web2 platforms, thereby reaching an untapped market segment that doesn’t solely consist of crypto-focused users. Simultaneously, AdEx has maintained its commitment to combating ad fraud, enhancing privacy, and minimizing costs.
How Is ADX Used?
In my research, I’ve discovered that the digital currency I’m working with is none other than ADX, the cryptocurrency that fuels the AdEx ecosystem. This digital asset offers various applications, including facilitating payments for advertisements and compensating users who contribute to the network by consenting to share their personal data. Within AdEx’s ecosystem, it serves a crucial function, empowering users to execute swift, affordable transactions over a secure and transparent platform.
These are the main applications of ADX:
- Digital Ads: As the native token of AdEx, ADX is the primary currency of its platform, used by advertisers to purchase ad space. They can also use other crypto assets, like USDT, USDC and DAI to pay for ads, but paying in ADX entitles advertisers to significant discounts, allowing them to stretch their ad campaign budgets further and increase impressions. Meanwhile, publishers receive ADX for displaying AdEx’s client’s ads.
- Staking & Validating: To create demand for ADX and secure the AdEx blockchain network, the protocol has created a staking and validation process that everyone can participate in. Because AdEx’s network is a proof-of-stake blockchain, it requires users to stake and delegate ADX to secure the network and process transactions. In return, users earn ADX tokens as rewards. The process incentivizes the AdEx community to participate in the network and ensure its security.
- DeFi applications: Besides staking ADX, holders can also use the tokens in a range of DeFi protocols. Thanks to its compatibility with the Ethereum blockchain, it can be used for borrowing, lending and yield farming.
You can easily buy ADX tokens on various well-known centralized and decentralized exchange platforms, making them readily accessible to many users. Centralized exchanges (CEX) that offer ADX include Binance, Binance.us, Kraken, HTX, HitBTC, KuCoin, Bitrue, Gate.io, and 1inch Exchange, while Decentralized Exchanges (DEX) such as Uniswap V3, PancakeSwap, SushiSwap, Balancer Exchange, ChangeNOW, Lets Exchange, and Kriptomat also support ADX transactions.
Additionally, you can acquire ADX tokens through the process of downloading AdEx’s Ambire Wallet application and utilizing its built-in exchange feature.
How To Store ADX?
Managing ADX tokens can be effortless using AdEx’s Ambire Wallet, a tool specifically developed for easy and secure handling. This wallet even includes staking functions right inside it.
Alternative choices range from physical wallets like Trezor and Ledger, as well as digital wallets that operate through browsers or mobile devices such as Metamask and Trust Wallet.
Users have the option to keep their ADX within the AdEx Staking Platform, a secure space where they can lock away their tokens using intelligent contracts, generating a passive income proportionate to their holdings, and gaining involvement in the protocol’s decision-making process.
An alternative approach is keeping your ADX tokens on the platform where they were initially bought, like Binance, Kraken, or Gate.io. These platforms offer users a safe wallet for their digital assets, but it’s important to note that these are custodial services which means you’re entrusting your funds with the exchange.
How To Stake ADX?
Participating in ADX staking within the AdEx network is a crucial aspect, granting token holders the ability to aid in securing the network by taking part in its functioning. This action earns them periodic rewards as compensation. By choosing to deposit their ADX tokens via the AdEx Staking Portal, users are essentially bolstering the network’s security. To motivate more individuals to participate, staking is made attractive through reward incentives, which are proportional to the quantity of ADX staked and the length of time they remain locked up.
Validators are tasked with putting aside ADX tokens as a form of collateral to contribute computational resources to the network and handle transactions. Essentially, they verify transactions and authenticate interactions between advertisers and publishers on the AdEx platform. By employing validators, we can deter double-spending and ad-fraud, and guarantee agreement among participants within the network about the transaction’s legitimacy.
One advantage of holding ADX tokens is the opportunity to take part in governance. By staking your ADX tokens, you gain a tiny slice of voting influence. This allows you to contribute to the democratic decision-making process that guides the development of the protocol, encompassing new features and improvements.
Engaging in ADX staking is straightforward and swift. All one needs to do is navigate to the AdEx Staking Platform, link a wallet containing the ADX tokens, opt for the number of tokens you wish to lock in, and finally validate the transaction to begin accruing returns.
Moreover, Ambire Wallet users can choose to stake their assets straight from the wallet itself, eliminating the need to access the Staking Portal separately.
What Impacts The Price Of ADX?
Just like other digital currencies, the price of ADX is influenced by supply and demand, which in turn depends on trading activity on cryptocurrency exchanges. Various factors may affect the demand for ADX positively, including updates or enhancements to the AdEx platform, an increase in network users, and new listings on exchange markets, all of which could potentially boost its worth.
User adoption significantly influences AdEx’s long-term performance. Essentially, as more advertisers join AdEx, its platform thrives and becomes increasingly essential for users to own ADX tokens. If you are confident in the longevity of AdEx’s business strategy, then investing in ADX could be a shrewd decision.
The state of the overall cryptocurrency market significantly impacts the value of ADX. It’s common knowledge in the crypto world that when the price of Bitcoin decreases, it often causes other cryptocurrencies, like ADX, to fall as well. Conversely, if Bitcoin increases in value, most other altcoins, including ADX, are likely to increase too.
As a researcher delving into the dynamics of ADX, I’ve observed that the forecasts of renowned market analysts can significantly impact its price. These predictions, based on technical analysis, serve as a compass for many crypto traders. When an influential figure identifies a potential trend or signal suggesting a possible increase or decrease in value, a wave of traders tend to follow suit, thereby influencing the ADX’s current market price.
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2024-09-26 13:41