Hisense To Elevate the Fan Experience As Official Sponsor of Real Madrid

Hisense To Elevate the Fan Experience As Official Sponsor of Real Madrid

As a seasoned gamer who has spent countless hours cheering for my favorite teams and immersing myself in virtual worlds, I can wholeheartedly appreciate the synergy between sports and technology that Hisense’s partnership with Real Madrid embodies. Having grown up with a mix of classic arcade games and live sports matches, I’ve come to understand that both share a common thread: they transport us to another realm, albeit one with a ball or a controller in hand.


Sports have been a hot topic this past summer, following unforgettable moments at major sporting events and many brand-new partnership announcements. Joining in on the fanfare, electronics and home appliances company Hisense announced its official sponsorship of the Spanish soccer giants, Real Madrid.

Hisense technology improves the way fans enjoy sports, providing top-notch broadcasting globally. For the next three years, as part of their regional sponsorship spanning Spain, Africa, and the Middle East, Hisense’s advanced tech lineup and commitment to sports partnership will be showcased at Real Madrid’s Santiago Bernabéu Stadium for fans worldwide – whether they’re rooting from the stands or the couch. In addition, a special, jointly-branded 100-inch TV with Real Madrid will be launched by Hisense, aimed at elevating the viewing experience for home viewers.

The sponsorship was commemorated at Ciudad Deportiva Real Madrid, where both companies spoke on their commitment to bringing football fans top-tier offerings and services. “We are excited to introduce the co-branded 100-inch TV, which will deliver unparalleled picture quality and immersive sound, bringing fans closer to the action than ever before. Through the partnership, we will continue to excite football fans and consumers with high-quality products and services,” said Jerry Liu, Vice President of Hisense International, who attended the signing ceremony together with Emilio Butragueño, Director of Institutional Relations of Real Madrid.

Both on the football field and in the realm of technology, success is the fruit of unwavering dedication to one’s dreams and an insatiable pursuit of excellence. On the pitch, Real Madrid’s unparalleled record of 15 European Champions League titles stands as a testament not only to their mastery of the game but also to their relentless pursuit of victory and glory. In this partnership, it becomes clear that Hisense is moving forward with resolute determination toward the goal of becoming the industry leader, pursuing a strategy of accelerating its globalization. Its investments in sports are expected to draw the attention of a global audience.

From the Hisense cutting-edge TV products with AI picture quality chips, ranging from the ULED TV U7 and Laser TV L9H, which provide audiences with an immersive 100-inch big-screen viewing experience, to white goods such as the Refrigerator RQ760N4IFE and Air Conditioner Energy Pro X, all bring families an enhanced environment for watching games at home.

Discover more about Hisense’s cutting-edge technology products ranging from Laser to ULED TVs, as well as their latest collaboration with Real Madrid, by checking out global.hisense.com.

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2024-10-31 20:56