As a seasoned golf enthusiast and aficionado of high-end fashion, I’ve been fortunate to witness the evolution of luxury golf brands over the years. But let me tell you, nothing quite compares to the recent foray of PXG into the apparel market. The grand opening of their very first clothing-exclusive store in Scottsdale Fashion Square is an exciting leap that has piqued my interest and rekindled my passion for the game.
Initially, golf equipment company PXG caused quite a stir with founder Bob Parsons’ bold claims about crafting golf clubs uniquely, accompanied by premium price tags. Although the initial shock may have subsided, the brand remains distinct from most competitors through its unconventional methods. The defining factor is its dedication to controlling the customer experience at every stage, and this is best demonstrated by its extensive network of stores. With over 25 locations in the U.S., customers can enjoy a tailored club fitting service from technicians well-versed in PXG technology. However, it might surprise some that PXG also offers an exclusive line of clothing in these stores. Now, for the first time, PXG is branching out to create a dedicated space – solely for apparel.
As a gaming enthusiast, I’ve always been intrigued by Bob Parsons’ brand, PXG, and its recent foray into apparel. Back in 2018, this passion project of his wife, Renee Parsons, saw the light of day, with three unique lines – Golf, Active, and Aprés – all embodying the brand’s chic and sophisticated essence.
In a recent interview, PXG’s President and Lead Creative Designer, Renee Parsons, shared insights into the store’s layout and the thought process behind its implementation.
As a devoted admirer, I’m curious to know about the process that led to setting up shop at Scottsdale Fashion Square, specifically in the luxury wing. Could you enlighten me on why this strategic location is crucial for our brand?
We chose Scottsdale Fashion Square for its central location, high foot traffic, and its reputation as a premier shopping destination. Being in the Luxury Wing places PXG Apparel alongside other top-tier brands, attracting a clientele that appreciates craftsmanship and style. Our apparel not only integrates seamlessly with designer pieces, but also meets the expectations of shoppers looking for high-quality, performance-driven fashion for active lifestyles.
Tell us about the design of the space and how it matches the brand aesthetic.
The Temporary PXG Apparel Pop-Up exudes a sophisticated, trendy vibe that aligns with our brand’s elegant style and caters to our discerning clientele. Maintaining our iconic design elements, this venue boasts a more open, breezy color scheme that heightens the apparel shopping adventure. Carefully considered design aspects make the pop-up feel permanent, even in its transient environment.
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Tell us about the decision to open a retail space exclusively for apparel.
By exclusively launching a PXG store dedicated to apparel, we can intensify the spotlight on our clothing line’s distinctive design and quality. The PXG Apparel Pop-Up showcases our unique fashion sensibility in an environment designed with the discerning shopper in mind. This strategic move aims to establish a clear brand identity for PXG Apparel, distinct from our equipment offerings, providing customers an opportunity to appreciate the attention to detail, comfort, and sophisticated style that characterizes PXG Apparel.
How are the products offered in your store selected?
The PXG Apparel Pop-Up has been thoughtfully set up to offer a complete retail journey, boasting an array of our newest apparel and accessories, along with timeless items. Our guests are welcome to collaborate with our skilled stylists, examine the quality and fit of each item, and depart with their preferred PXG ensembles – all while enjoying a tailored, smooth shopping experience.
Who would you love to see shopping in your store and why?
It’d be a treat to witness Taylor Swift and Travis Kelce stroll through the front door together. They truly embody the blend of sports, entertainment, and lifestyle – values that PXG Apparel holds dear. Since Taylor’s fashion choices, like the English Side Draped Skirt, have inspired our designs, I believe our clothing would harmoniously match her style.
PXG Apparel Pop-Up Shop
7014 E Camelback Rd #1091
Scottsdale, AZ 85251
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2024-11-05 19:56