Brooklinen’s First-Ever Fashion Collab Is With Stripe-Loving Clothing Brand Kule

Brooklinen’s First-Ever Fashion Collab Is With Stripe-Loving Clothing Brand Kule

As someone who cherishes comfort, style, and a touch of playfulness in my daily life, I am absolutely thrilled about the Brooklinen x Kule collaboration! Growing up in the city, I’ve always been a fan of both brands for their NYC-inspired stripes that add a dash of fun to everyday essentials.


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Brooklinen’s newest collaborative line, their first venture into fashion, is a burst of positive energy. Partnering with the trendy NYC clothing brand Kule, they have created a range of stripe-focused loungewear and bathroom essentials such as towels, bath mats, pouches, slippers, cashmere-blend robes, and socks. The Brooklinen x Kule collection also features gift bundles for effortless and universally appreciated holiday presents.

shop brooklinen x kule

The collaboration focuses on the colors red, white, royal blue, and navy with splashes of yellow to create a preppy and lively atmosphere. “[It] is designed to introduce the KULE brand into our customers’ homes, offering comfort and warmth to their daily routines,” notes Nikki Kule, founder of Kule. “The items were inspired by our most popular tees and sweaters, incorporating our distinctive stripe patterns and color schemes in signature Brooklinen products.

Laura Jacobs, the Chief Marketing Officer at Brooklinen, mentions that “Brooklinen and KULE are natural partners as we’re both NYC-based brands who appreciate stripes and bring a touch of fun to daily activities such as getting dressed and unwinding in bed. Therefore, it was only fitting for us to collaborate on something cheerful and festive, especially for the holiday season.

The product offerings range in price from $35 for the washcloth set to $399 for the cashmere-blend robe. The robes and socks come in sizes S/M and L/XL and the slippers in sizes S (women’s shoe 6-8), M (women’s shoe 9-11, men’s shoe 7-9) and L (men’s shoe 10-13).

Take a look at some additional picks from the exclusive partnership below, and don’t forget to explore the entire Brooklinen x Kule assortment at brooklinen.com.

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2024-11-07 23:54