Cara Donatto Named EVP of Media Strategy for Atlantic Music Group

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As a long-time gamer with a soft spot for music and its behind-the-scenes masterminds, I can’t help but feel a sense of excitement and anticipation at the news of Cara Donatto’s return to Atlantic Music Group. With her extensive experience in shaping the careers of some of the biggest names in music, from Bruno Mars and Billie Eilish to Cardi B and Lizzo, she has proven herself to be a force to be reckoned with in the industry.

Music industry veteran Cara Donatto, known for managing successful PR campaigns for multiple Grammy Album of the Year recipients including Bruno Mars and Billie Eilish, has been appointed as the Executive Vice President of Strategic Media for Atlantic Music Group (AMG).

As a devoted admirer, I’m thrilled to share that I’m making a comeback to Atlantic Records, where I once served in a significant role as SVP of Publicity. During my time there, I had the privilege of collaborating closely with Mars and the extraordinary Janelle Monáe, guiding them through the release of their groundbreaking debut albums (and even EPs). My tenure at Atlantic also included working alongside the iconic Missy Elliott, an experience that was nothing short of inspiring.

As a devoted fan, I’m thrilled to share that in my new position, I’ll be responsible for steering the publicity and communications strategy and implementation within our company, collaborating closely with an incredible array of artists from AMG’s diverse roster and label brands. Among the gifted musicians represented by the label are Cardi B, Coldplay, Ed Sheeran, Lizzo, Rosé, and Charli XCX – a seven-time Grammy nominee this year for album and record of the year!

As a devoted admirer, I’d rephrase it like this: “For over two decades, Cara has been an influential figure in our music industry. Her contributions to the rise of numerous chart-topping artists are unparalleled, and she’s cultivated priceless connections across all levels of the music and media landscape. It’s a privilege to have her join our Atlantic Music Group leadership team once more, and I can sense the joy among my colleagues at this welcome return.

Donatto expresses his enthusiasm: “I’m overjoyed to be back at Atlantic Music Group, especially as we embark on an exciting new phase. It’s a pleasure to reconnect with the talented artists I’ve worked with before, and also to assist in the growth of our fresh signees. I look forward to working closely with the AMG team. Many thanks to Elliot for this fantastic chance. This opportunity feels like both a return home and a brand new journey.

As a gamer, I’ve just stepped down after five exhilarating years as EVP, Head of Media Strategy & Communications at Interscope Geffen A&M. During this time, I had the privilege of shaping media strategies for music legends like Eilish, Dr. Dre, GloRilla, Kendrick Lamar, Lady Gaga, Reneé Rapp, Olivia Rodrigo, and many more. Additionally, I was responsible for devising the label’s Grammy and Oscar awards campaign strategies, a role that brought immense satisfaction and excitement.

Besides holding the position of Media & Artist Relations Director at Island Def Jam Records, Donatto is also recognized as a summa cum laude graduate from Fordham University’s Honors Program in New York. Originating from Texas, she commenced her professional journey within publishing, where she held the role of publicity manager for both Vibe and Spin.

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2024-12-04 18:25