Blake Lively, an actress, has been in a bit of a stir surrounding her movie “It Ends With Us,” now available on Netflix with a subscription. Before the lawsuit Lively filed against the production company, she faced criticism online due to her behavior towards journalists and her marketing tactics for the film. However, one aspect of her complaint hasn’t been widely discussed, but it seems relevant to mention (and Justin Baldoni is not implicated in this).
Recent discussions about the novel “It Ends With Us” involve both Lively’s criticism and Baldoni’s lawsuit against The New York Times. However, in her lawsuit (accessible through The NY Times), Lively, at 37 years old, has voiced concerns about the controversial marketing strategy for the movie, which she faced significant backlash over. The document states:
In the run-up to its premiere during the summer of 2024, Blake Lively and her fellow cast members followed Sony’s marketing strategy for the movie as outlined in Exhibit C, which they were contractually bound to do as per the promotional services agreement. This strategy is detailed in the ‘talking points’ provided by the film’s distributor, Sony.
It’s typical procedure for a movie launch, but it’s essential to note that Lively and her team were guided on how to market “It Ends With Us” before its theater release. The actress from Gossip Girl, therefore, wasn’t freestyling or making independent marketing decisions.
In the same part of Lively’s criticisms, she elaborated that she and the cast were told not to emphasize that “It Ends With Us” was primarily a tale about domestic violence. This could account for viral clips of the actress appearing cheerful in interviews, as well as her suggestion for theatergoers to wear florals.
In the Marketing Strategy, we are advised to emphasize Lily’s qualities of strength and resilience instead of portraying the movie as a narrative about domestic violence. Additionally, we should steer clear of discussing this film in ways that might evoke a somber or heavy feel; rather, it’s a tale of optimism.
Although it might not be the most sensational aspect of Lively’s lawsuit, it does provide fresh perspective on the promotional strategies for It Ends With Us. The actress faced some criticism over her approach to promoting the book-to-screen adaptation, but it seems she was directed and bound by contract to perform these promotions.
Without a doubt, the legal situation involving the movie is proving to be quite complex and ongoing. Both Ryan Reynolds and Blake Lively have found themselves mentioned in Baldoni’s lawsuit, but it remains uncertain if they will eventually appear in court. However, Lively’s complaint has certainly shed light on how the film was marketed.
Right now, you can stream ‘It Ends With Us’ on Netflix! To prepare for your cinema outings next year, take a look at the upcoming 2025 film release schedule.
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2025-01-13 17:37