Hot Wheels and Ferrari Reignite Partnership with New Die-Cast Collection

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For the first time in more than ten years, Hot Wheels and Ferrari are set to join forces once again. This partnership was unveiled at the Nuremberg International Toy Fair, where Mattel disclosed thrilling plans to launch a comprehensive collection of die-cast vehicles and collectibles together with the automobile brand.

Reviving the beloved Prancing Horse figure in Hot Wheels merchandise, this collection showcases iconic Ferrari vehicles from both road and racing categories, as well as their cutting-edge modern sports cars. The initial release is scheduled for spring and can be pre-ordered via Mattel Creations, with further drops planned throughout 2025.

This assortment spans from exclusive, top-tier Ferrari replicas to common die-cast and RC vehicles, catering to a variety of hobbyists’ interests. According to Roberto Stanichi, executive vice president of Hot Wheels, this endeavor was a labor of love for the team to bring authentic representations of these renowned Ferrari models to life.

Through Ferrari’s unprecedented motorsport history, marked by more than 5,000 victories and 16 Constructors’ Championships in Formula 1, this partnership fuses Ferrari’s deep-rooted heritage with the creative flair of Hot Wheels to create collectible pieces that embody art in motion.

Enthusiasts should look forward to further announcements and unveilings over the coming months. These exciting developments will be shared through a specific section on the main Hot Wheels website.

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2025-01-28 06:25