Coinbase, the crypto exchange that’s been making waves in the industry, has just pulled off a surprise move that’s got everyone talking. 🤑 They’ve acquired Spindl, a platform that specializes in on-chain ads and attribution, and they’re planning to integrate it into their Base layer 2 blockchain. 🚀
According to Coinbase’s Chief Legal Officer, Paul Grewal, this acquisition is all about boosting the use of on-chain apps and giving developers more exposure and users. 🤓 And let’s not forget the hilarious tweet where he jokingly asked Antonio García Martínez to promise him a starring role in the sequel to Chaos Monkeys. 😂
Spindl was founded by none other than Antonio Garcia-Martinez, a former member of Facebook’s ads team, and they’re on a mission to solve the problems related to attracting users and engaging them with decentralized apps. 🤖 Coinbase is hoping that this move will help them keep the cycle of more developers building more on-chain apps, and more users joining the blockchain. 🌐
Even after the acquisition, Spindl will continue to help its current clients, but they’ll be aligning their work with Coinbase’s Base infrastructure. 🤝 Coinbase has also emphasized their commitment to keeping standards open for advertisers and publishers, promoting a fair and scalable ecosystem. 🤑
So, what do you think about Coinbase’s latest move? 🤔 Are you ready to see what kind of magic they can create with this new acquisition? 🧙♂️ Stay tuned, because the crypto world is about to get a whole lot more interesting! 🚀
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2025-01-31 23:16