During China’s Lunar New Year celebration, Imax reported an all-time best earnings of $53 million at the box office, with the hit animated movie Ne Zha 2 accounting for a whopping $36 million in sales on its giant screens.
During the week leading up to February 4, IMAX surpassed its previous record for highest grossing period due to China’s own New Year box office reaching an unprecedented $1.3 billion. With a staggering 5.5 million theater visits during that week, IMAX outperformed its Chinese New Year box office record of $34 million set in 2023.
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From the week leading to February 4, IMAX achieved a new peak period record thanks to China’s domestic New Year box office earning an astounding $1.3 billion. Boasting a massive 5.5 million theater visits during that week, IMAX exceeded its previous Chinese New Year box office record of $34 million set in 2023.
In the Lunar New Year season, Yu Yang’s animated sequel for Enlight Pictures titled “Nezha 2” made an impressive $434 million in ticket sales across China and is poised to surpass the record-holding war film “The Battle at Lake Changjin” ($913 million) as the biggest blockbuster ever in China. According to the predictions by ticketing app Maoyan, “Nezha 2” could potentially earn up to $944 million at the box office, indicating that Imax’s record-breaking earnings for its Chinese theater network may still have room to grow.
In the year 2019, the initial Nezha movie set a new record as China’s highest-grossing animated film, raking in an impressive $699.3 million at the box office.
During Chinese New Year, there was an extraordinary increase in cinema attendance that has been among the greatest in recent global years, shattering numerous Imax records,” said Richard Gelfond, Imax CEO, in a statement on Wednesday. “This boost to moviegoing in China is perfectly timed, as it sets the stage for an exciting lineup of local and Hollywood films scheduled for 2025,” he continued.
The Imax corporation and the Beijing film industry are likely optimistic that robust holiday earnings will mark a recovery from the poor performance experienced in the previous year. In 2024, China’s annual box office revenue dropped by 25%, reaching approximately $5.8 billion, causing concern among local film professionals who fear that the traditional cinema model might be facing its final days.
Over the Chinese New Year just passed, Alibaba’s film “Creation of the Gods II: Demon Force” earned approximately $7.6 million on IMAX screens, while Bona’s naval drama “Operation Hadal” contributed an additional $2.7 million to the revenue of China’s giant screen cinema network.
The sequels to “Creation of The Gods II: Demon Force” and the comedy-mystery series “Detective Chinatown 1900,” both produced by Wanda Pictures, were shown on Imax screens in 11 different countries worldwide. These screenings generated more than $1.2 million in ticket sales outside of China. Beginning February 6, the sequel to “Ne Zha” will be exclusively screened in Imax theaters in Australia and New Zealand.
Imax China is a subsidiary of Toronto-based Imax and trades on the Hong Kong Stock Exchange.
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2025-02-05 19:55