For quite some time, MARKET has been deeply involved in the world of sports, partnering with various professional leagues, teams, and sports brands from all corners of the sporting arena. Under the guidance of Mike Cherman, this label is joining forces once more with Canadian ice hockey brand Sherwood Hockey to present a second series of collaborative merchandise, which includes graphic clothing, accessories, and hockey equipment.
The partnership seems perfectly suited, considering that Cherman’s passion for hockey dates back to his childhood years and continues to thrive. In his own words, he recounted, “Growing up, I was deeply involved in hockey – mostly roller hockey with kids from my neighborhood right outside our house. I’ve always been captivated by the sport’s history, its roughness, and the game itself.” With this collection, we embodied our iconic bear character wearing the colors of each nation and created unique mascots for every country.
The latest MARKET x Sherwood Hockey collection continues their partnership started in 2024, offering a variety of items. This includes three graphic t-shirt designs, two hoodies, and a dad cap for clothing options, as well as a custom-made Canadian hockey stick and ball for the sports equipment.
As a passionate enthusiast of the game, I can’t help but seize the chance to highlight our distinctive role in hockey when it graces the global arena. In collaboration with our talented Sherwood Hockey athlete and Toronto Maple Leafs sensation, William Nylander, we’ve tapped into this worldwide hockey platform to infuse a fresh, unconventional twist into the sport. Working hand-in-hand with our friends at Market, we’ve crafted an exclusive collection that humorously illustrates the camaraderie and friendly rivalry between nations in the world of hockey.
Take a peek at the joint collection from MARKET x Sherwood Hockey, showcased in the pictures above, and grab your preferred item right away from MARKET’s official online store.
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2025-02-13 23:56